Telco Applications for modern business Webinar Series 1 - Practical guide to create SMS Applications

Telco Applications for Modern Business Marketing Customer care Production Warehouse Workforce Mgt Delivery Part 01 Practical guide to create SMS applications Part 02 Beyond boundaries for Telco applications ; Use USSD API to enable access to all Part 03 Telco APIs to mash up messaging with location Part 04 Use Mobile account to power your application

Webinar Presenter Jason Jebanesan Account Manager, hSenid Mobile, Singapore

Topics addressed What are Telco Assets? Why Telco Applications? Are businesses making use of Telco Assets? Step by step guide to create a SMS Application Best Practices to create Telco Applications Getting started with Telco Applications

What are Telco Assets? Mobile Account for charging SMS Location USSD for messaging 1.Order 2.Promos 3.Feedback 4.Outlets Location for locate places & people USSD for quick access

Why Telco Applications? Network assets Telco Network assets such as Messaging, Location, Mobile a/c can be used to build applications Loyal Subscriber Base Telcos have a large number of mobile subscriptions that can be reached Localization Telco Applications can be used to address local market needs effectively Wide Accessibility Telco Applications can be accessed by any mobile device without

Are businesses making use of Telco Assets ? Problems solved by Telco Applications Can save 1/10 th of the cost compared to building a mobile app Ability to localize better with the local Telco Very easy and quick start-up to build Telco Applications Telco Applications

Are businesses making use of Telco Assets ? Telco Application examples 1.Order 2.Promos 3.Feedback 4.Outlets USSD Dial #141# to register SMS Send SMS for 141 for feedback Coffee shop owner Location Use subscriber location for promotions Give value to the existing business Mobile A/C Charge using the mobile account

5 steps to create a Telco Application

Step 1 – Do you have an app idea? Two main business models 1 2 Apps to SUPPORT businesses Apps to CREATE businesses Coffee shop M-Banking Pizza promo Restaurants Customer care Entertainment Taxi finder Agriculture

5 steps to create a Telco Application

Step 2 – Developer Portal for Techies SMS Flow User Interface View Feedback View sent offers Your Program Coffee shop owner 1. Send offers 2. Receive offers 4. Receive feedback 3. Send feedback Customer

5 steps to create a Telco Application

Step 3 – Develop and Test with simulator Development API guides Sample applications Support multiple languages Testing Simulator guides SMS USSD Location Charging Subscription Your Application Simulator

5 steps to create a Telco Application

Step 4 – Deploy with Telco Initiative to take developers global hSenid Mobile’s APIs http://devspace.hsenidmobile.com/#home Developers can build apps and contact hsenid mobile , hms will then take the apps to the operators who have TAP. Developers get an opportunity to deploy their apps in international markets. http://devspace.hsenidmobile.com/

5 steps to create a Telco Application

Step 5 - Marketing your application Social Media Telco App Store Businesses Promotions Go viral ? Address subscribers’ needs Marketing to business’s consumers

5 steps to create a Telco Application

Best Practices 3

1. Design the business model for your application Apps to SUPPORT businesses 2 CREATE

2. Identify the target market of your application À bientôt Do you research Identify the market needs Plan how the application will work

3. Build marketing strategies Social Media Telco App Store Business Promotions

Getting started with Telco Applications Official site http://tadhack.com/2014/ FB event Search for TADHack Sri Lanka 2014 TADHack Line up devspace.hsenidmobile.com Youtube - Application development Search for hsenid mobile developer communities TADHack is the only international Telecom application developer hackathon held in Madrid, where all telcos, developers, technology partners will get together. We can expect outstanding telco apps created from different regions of the world. Developers of TADHack , even outside Sri Lanka, can use hSenid Mobile’s APIs to develop Telco applications TADHack Sri Lanka is a satellite event of TADHack , happening at Dialog Future World in Colombo 10. For more information they can join the TADHack SL even on FB. International Telco Application Developer Hackathon 6-7 June

Telco APIs to mash up messaging with location Next Webinar Marketing Customer care Production Warehouse Workforce Mgt Delivery Part 01 Practical guide to create SMS applications Part 02 Beyond boundaries for Telco applications ; Use USSD API to enable access to all Part 03 Telco APIs to mash up messaging with location Part 04 Use Mobile account to power your application Telco APIs to mash up messaging with location We will tell how USSD can be used for Telco applications to register, access menus easily , to pay etc. USSD is a must resource that developers can use to enable real –time access to subscribers at a lower cost.

Thank You For more information : : devspace@hSenidMobile.com © 2014 hSenid Mobile. All rights reserved. Unauthorized usage of any material on this presentation without the explicit permission of hSenid Mobile is prohibited.