Logistics.com Goran Nagradic

History of the company Professor Steffi and three former graduate students founded the company in 1987 1991 company was purchased by Sheffi 1996 company was sold to Sabre Group In 2000 Steffi bought back the company and renamed it to Logistics.com

Logistics.com Provides both services and software products designed to improve efficiency and reduce costs in a variety of shipping and logistics activities Empowers shippers and transport providers with the technology to buy, sell, manage and optimize transportation services 7 out of top 10 trucking firms in the US use Logistics.com’s carrier solution.

Lines of business within the transportation Carrier solutions Shipper solutions Multiattribute transportation auctions Digital transportation marketplace

Products OptiManage – suite of products that helps shippers manage their day-to-day transportation OptiBid – helps shippers execute an overall freight/transportation strategy, and includes the ability to manage exceptions on a real-time basis OptiYield – management and analysis solution for transport providers that helps them maximize profits while solving their most challenging business problems

Logistics Software Market

“Dream vs. Reality” Assuming that the products or services being auctioned are commodities Hard time bringing spot shippers and carriers together Spot market – shippers asking low prices, carriers are asking for high prices If they want to compete they need to provide payment guarantee

Expansion International expansion New modes of transportation Horizontal integration Hosting logistics solutions

Logistics solution Combinatorial, multiattribute auctions benefit carriers and shippers Combination bidding removes the need for carriers to hedge prices to cover worst-case inefficiency of the routes Logistics – handles auctions for transportation by giving carriers free access to software that lets them optimize their routes, shippers benefit by getting lower prices

Implementation plan Instead of using ASP model they should create Global Logistics Network – internet based commerce between providers (carriers) and users (shippers) Merge with a bigger company Instead of spot market they should invest more in contract market

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