Your Traffic and List System How to Set Up Your Internet Business Model – Squeeze Page, Follow-Up Emails, Upsells, Back-Ends

Your Internet Business Model: Overview Squeeze Page OTO TQ Confirm Subscription Follow-Up Email #1 Follow-Up Email #2 Follow-Up Email #3 ……… Follow-Up Email #14 Down sell

What is a Squeeze Page? A one-page website like the sales letter Sole purpose is to convert visitors into subscribers Funnels your subscribers into your opt-in mailing list

Why Build a List? Capture your prospect’s details before he leaves and forgets to come back Build more trust and rapport with your subscribers Close more sales through e-mail follow-ups Sell more products in the near future

Your Mailing List = Your Gold Mine

How to Format Your Squeeze Page

Squeeze Page Format Headline Sub-headline Benefits Call To Action (subscribe)

Getting an Autoresponder

Recommended Autoresponder www.getresponse.com www.aweber.com www.emailaces.com

Opt-In Email Single Opt-In: your subscriber immediately enters your mailing list after filling in his details. Double Opt-In: after signup, your subscriber needs to check his Inbox for a verification email; he must click on the verification link to confirm his subscription

Confirmation: Thank You Page Acknowledge your visitor is now officially subscribed to your mailing list Did You Know? Your Thank You Page is a great virtual real estate for advertisements!

Follow-Up Emails and Broadcasting Time-Sensitive Emails

2 Types of Autoresponder Emails Follow-Up Emails: automatically dispensed on an interval to your subscriber until they finish. Broadcast Emails: can be sent instantly or at any time; perfect for time-sensitive offers.

Why Use Follow-Up Emails? You can automatically follow-up with your prospects who didn’t buy on first contact Close more sales Prolong the life of your product All Else Fails? Endorse other products!

Your Internet Business Model: Overview Squeeze Page TQ Confirm Subscription Product A Follow-Up Email #1 Follow-Up Email #2 Follow-Up Email #3 ……… Follow-Up Email #14 Product B Product E Product C Product F Product D

Other Ways to Make Money From Your Mailing List Sell other products Be an affiliate Sell advertising space Cost Per Action

Even More Ways to Make Money? One-Time Offer and Downsell

Your Internet Business Model: Overview Squeeze Page OTO TQ Confirm Subscription Follow-Up Email #1 Follow-Up Email #2 Follow-Up Email #3 ……… Follow-Up Email #14 Down sell

What is a One-Time Offer? An authentic special offer made only once Cannot be found anywhere else Priced at a bargain

How to Make Your OTO Successful Sell a new membership level Sell a full version or main product at a discount Bundle a collection of your products and sell for one low price Offer installment plans for high priced products Conversion rates FREE to PAID: 2% - 4% PAID to PAID: 20% - 40%

What is a Downsell? A lite version of the One-Time Offer Typically priced lower than the OTO Made available only once and if the prospect passes up the OTO

How to Make Your DS Successful Offer installment plans for high priced products Remove a few components from your main package and sell at a lower, discounted price Conversion rates FREE to PAID: 1% - 2% PAID to PAID: 10% - 20%

Accepting Payments Online

How to Accept Payments Online PayPal.com 2CheckOut.com ClickBank.com