Analyze and Evaluate an Advertisement Arwa Dawoud 201001633 Raghad Eskandar

Outline: Background Advertisement Argument structure Persuasion Tactics Reasoning Errors and Fallacies Effectiveness Summary

Background Samsung camera Length: 1 minute and 51 second the plot:Shoot and Share your precious moments instantly. Every day, there are moments we want to share instantly with others. Mobile devices address this desire, but now we are aiming even higher. The 2013 Samsung SMART CAMERA lets you instantly send beautiful pictures straight from your camera to other mobile devices or to the web at a click of a button.

All ages, for both males and females, middle class, race, marital status, other interest groups this Advertisement is sent to all ages, both male and female for people who loves Photography and also people who want to share their moments .

Advertisement http://www.youtube.com/user/samsungimaging ?v=UZpy0DKUjhY

Argument Structure Issue: what Samsung smart camera provide for you? Conclusion: Samsung smart camera provide many features such as, zoom, fast shoot and sharing pictures. Reason: because you can shoot and share your photos easily and immediately.

Persuasion Tactics They use nice song to catch people’s attention. they appeal to emotions by give an example for each feature in the camera. They bring people from teenagers, adults and even kids to show that the camera is suitable for many ages.

Reasoning Errors and Fallacies Emotional/emotive: they use emotional language such as shoot the wonder, share my star, share the best, to take away the viewers from the main issue and place it in the emotions.

Effectiveness It is very affective advertisement because it stimulate emotions by showing people the nice features in the camera to encourage them to buy it. Moreover, it focuses on the ability of easy sharing of pictures which all people need and like today. If I want to make it more effective I would like to introduce something about the shape and the design of the camera because many people care about that issue.

Summary Their are many way to Communicate with others and sharing them their special moments and this is a perfect way

Thank you Any Questions?