The Launch Of A.K.A. “The Coolest/Sexiest/Funnest/Sales-Record-Crushing Product Launch In The Universe

“F%&# you guys did an amazing job with this launch” Testimonials “F%&# you guys did an amazing job with this launch” - Jeff Walker, #1 NYT Best Selling Author of Launch (via txt)

The Market Test: “Do You Want It?” Released One Year Out, February 2009 760 Comments, and a Resounding “Yes!” Likeability, Community, Commitment, & Consistency Gave Them a Stake in the Product

The Freedom$oft Trailer Site Released June 2009, 7 Months Prior to Launch Anchoring to Blockbuster Movie Release, Touching Pain Points, “Slow Roast” Anticipation September Affiliate Contest: $5,000 in Gold Plus Early Cookies +15,448 Optins

“Rock The House” Episodes 1 & 2 Released December 2009, One Month Prior to Launch Building Anticipation, Identification With Story, Reason Why/Context, Entertainment! Additional Promo Opp for Affiliates +6,057 Optins

V.I.P. Blog Consistent Platform For Content Release Repetition of Launch Date Building Community & Social Proof +10,194 Optins (With Phone #!)

Money Magnet #1: “Copy My Business” Released January 8, 2010 ... 13 Days Prior to Launch “Moving the Free Line” Authority, Reciprocity, Hint of Scarcity +18,849 Optins

Money Magnet #2: “The Red Pill” Released January 12, 2010 ... 9 Days Prior to Launch Challenge: Introducing Powerful (But Tangential) Content Without Breaking Momentum Emotional Connection, Reciprocity, Anticipation +18,252 Optins

Money Magnet #3: “Freedom$oft Is Here” Released January 18, 2010 ... 3 Days Prior to Launch Tangible Intro to Product After Months of Vagueness Beta Proof, “Fever Pitch” Anticipation +12,288 Optins

Bonus V.I.P. Content & Final Buildup Weekend Contest ... 1,093 Entries ... HUGE for Commitment & Consistency “Fun Facts” ... Address Objections, Overview the Offer, Surprise Bonuses, Big Scarcity Plays

Affiliate Strategy: “Pimp Preston’s Ride” $120,000+ in Prizes ... Opt-In Contest, Sales Contest, & Surprise “Sprint” Competitions Option to Promote Nightly House Webinar or Host Their Own Promotional Copy Pre-Loaded for the Entire Launch Educate Your Affiliates, OVER-Communicate, Instigate Competition, & Make It Fun!

Red Carpet “World Premiere” Webinar Launch Eve, January 20, 2010 9,400 Registered 3,300 Attendees 10 GotoWebinar Accounts On Rotation “Surprise Ending” $896,672 in 30 Minutes

Launch Day Sales Page Countdown Launch Day: January 21, 2010 Countdown To 12:00PM Sales Page Opening “Fast Action Bonuses” for Scarcity & Urgency

The Sales Page Live on January 21, 2010, 12:00PM Eastern Hybrid Video/Long Form Heavy on Video Content Throughout Shut Down on Day 2!

The Offer Gold - 1x$997 + $97/mo Silver - 2x$997 + $97/mo Platinum - 3x$997 + $97/mo 60-Day Guarantee One-Click Upsells Were “Prepay & Save” Rather Than “More Stuff” 73% of Sales at Platinum Level 55.4% Conversion on Platinum Upsell, 19% on Silver

6-Day Launch + 36-Hour Reopen Final Numbers 6-Day Launch + 36-Hour Reopen List Growth ... 70,894 Total Sales ... 2,605 Total Cash In Hand (~8 Days) ... $3,750,322 Total Booked (1st Year - 25% Attrition) ... $9,012,962 . Total Paid To Affiliates To Date ... $2,136,490

Freedom$oft After-Party 4-Day Event, San Diego, March 4-7, 2010 1,100 Attendees Additional $416,000 in Speaker Sales Additional $1,600,000 in Coaching Sales

Coming September 2010 jv@freedomsoft.com

Swipe It www.freedomsoft.com/sang