Promote the League Mission with Social Media! League of Women Voters of Texas June 2017 maximize the your organization’s online visibility! Engage members and your community, connect with other Leagues and other community organizations, and attract supporters. Gather your members and your community. Support your community. Then you will be able to successfully provide voter and issue education.

Guidelines for effective Social Media Be Civil, Respectful and Nonpartisan Support League issue positions Brand the sites with the official League Use the full name of the League Use good judgment in writing, posting, blogging, and tweeting of information, photos, and video messages Post on FB twice a day http://www.lwvtexas.org/files/Publications_Policies___Procedures_2015_1_.pdf

Who is your audience? Voters Community organizations Be a Texas Voter! She will be a Texas Voter when she grows up. Show her how. www.lwvtexas.org Voters Community organizations New members & supporters Who is your Audience?

Engage your community The Public The Press Public Officials Community Leaders Fellow Advocates Organizations How to engage or gather your community on social media. 1st. Twitter. Who in your community? Follow and to be followed.

Who Uses Social Media? LWV-TX FM page has Women Between the ages of 18 and 44!!

Your Target? Voters Promote Your Website on Social Media Amazing! Constitutional Amendments: Oct 2015 hits: 96,902 VG English 100,175 VG Spanish 355 Texas Primaries: Feb 2016 hits: 429,255 Mar 2016: 81,526 VG English 382,772 VG Spanish 2,984 General Election 2016 LWVTEXAS.org web page requests in October 490,343 Use social media to drive your community to your website for Voter or issue information. This example the numbers of Texans that hit the website and opened the LWV Voter Guide. Amazing!

Create a tradition of voting in Texas! Promote voting with social media! remember the goal! The League is a very respected organization! But no one knows it is there anymore. Social media is how we get that visibility back.

Social Media Drives Voters to your website! Where do website hits come from? Google Facebook Other search engines Most people get to the website through google or other search engines. Then Facebook. Other sites. Notice A link to the League website is on the county website driving voters to the voters guide. So work with your community. have your community organizations share League webisite on their website. So Voters can find voter information.

Almost doubled our followers! The power of Social Media 13897 Facebook Followers! LWV Houston 4815 LWV Texas 4204 LWV Austin Area 603 LWV Denton 823 LWV San Antonio 721 LWV Tarrant County 499 LWV Collin County 426 LWV Dallas 486 LWV Rio Grand Valley 262 LWV Amarillo 204 LWV Hays County 211 LWV Comal Area 147 LWV Wichita Falls 127 LWV Midland 105 LWV Sherman/Grayson 87 LWV Hill County 92 LWV Lubbock 85 Almost doubled our followers! 7885 2016 13897 2017 The power of Social Media

Facebook Homepage Create a FB Homepage on Canva.com LOGO Create a FB Homepage on Canva.com Change with the election or political season

Facebook You can boost posts!! Lots of info! Boost! Always a photo! You can boost posts!! Pay 20$ and advertise Vote411 or your Voters guides to all your friends.

A Great Facebook Page! Small organizations can have great Facebook pages!

Texas Families! Be a role model for your family & vote this Election Day! Get ready: www.bit.ly/VOTE411#texaselections Get Photos Unsplash.org

Use Fun Graphics! Fun Graphics Último día para registrarse para votar #TXPrimaries Lunes 1 de febrero de 2016 http://bit.ly/2397KjE Fun Graphics http://www.aiga.org/get-out-the-vote/ http://govote.org/ LWVTexas facebook

Have Fun! Giphy Govote.org Giphy! Govote.org

Young Voters! Help choose the direction of our country! http://buff.ly/1QpKnwU #election2017 #college #beavoter Tweet to your college organizations! .@utvote sends them a message!

Community organizations! Congratulations Texas PTA! The League of Women Voters appreciates your hard work! http://Www.Lwvtexas.org Tell a story! Celebrate your community events and supporters!

Educate Voters! Educate with Images Please reuse League graphics! Found on @lwvtexas or LWVTexas FB page. Add your local voter information.

Educate Voters! Make graphics at canva.com Link to website! Make graphics at canva.com Simple, short, to the point. educate voters. Reuse your voter information from your local website.

Have fun! Be a Texas Voter! Choose best candidates to run your #nation, #state and #county. The president to county officials. Hashtag Hashtag Fun Photos! Provide info in a graphic We need to be accurate and factual. We need to provide data. But we can actually have fun!! There are lots of organizations that use scare tactics or depressing facts. Don’t. It hasn’t worked in the past. Texas is 50th in voter participation and this is a pretty intense election. Provide voter education. Yes! & Play! Enjoy! Have fun! We need to get voters who haven’t voted in the past to participate. Who isn’t voting: Latinos, young, poor, Asian.

Share your Social Media links! Business cards Email signature Website Newsletters Where else can you share them? Presentations. The league has some great voting presentations on voting on the Be a Texas Voter campaign.

Be A Texas Voter Campaign Resources: Links to voter promotion materials Voter engagement organizations Videos Posters

Social Media Resources LWVUS & LWV-TX Get Help Tweeting LWVUS Web, Blogs & Social Networking LWVUS Twitter Cheat Sheet LWVUS Join New Media Facebook Group https://bitly.com/ Shorten URLs https://hootsuite.com/ Scheduler https://buffer.com Scheduler https://www.canva.com/ graphics https://unsplash.com/ photos LWV-TX LWV-TX Social Media examples for election2016 Find Resources at Social Media on GOTV Action Program Use graphics from LWVTX Facebook