Bogota leading tourism destination in Colombia IDT - Communication Drivers (V. June 2017) Bogota leading tourism destination in Colombia Bogota represents almost half (46,7%) of international inbound tourism in Colombia (a fact not well spread) Highlighted as one of the 20 Fastest-Growing destination cities by the Global Destination Cities Index by MasterCard 2016 Various international recognitions, reports, and mentions as a revelation tourism destination. (including one from Bloomberg Pursuits: https://www.bloomberg.com/news/features/2017-01-04/where-to-go-in-2017 Diversity of tourism products: Cultural, Urban, Gastronomic, Nature, MICE 60% of international tourists come to Bogota for leisure purposes Largest number of cultural heritage, festivities and nature attractions in Colombia. The most visited attraction in Colombia is Monserrate Hill in Bogota Gold Museum, unique in its kind the largest collection of pre columbian gold pieces and artifacts Largest hotel room offer in Colombia for all preferences from backpacker hostels to luxury high end international chains One of the largest international air connectivity in LATAM. Best Airport in South America by Skytrax for two years in row. Strategic Location in the midpoint of the Americas : Bogota is closer to NYC, than LA to NYC.

Bogota, business and investment city IDT - Communication Drivers (V. June 2017) Bogota, business and investment city Bogota accounts for 25% of national GDP and 35% of total FDI in Colombia. Due to economic growth and business development Bogota has become of the most important business poles in Latin America Bogota is in the Top 5 of cities to do business in Latin America 8 million people market, 16.4% of total Colombian population One of the lowest unemployment rate in Colombia Macroeconomic stability First Cargo Airport in Latin America

IDT - Communication Drivers (V. June 2017) Bogota epicenter of the gastronomic fusion between local and international food Five gastronomic positioned zones citywide Over 20 Marketplaces (19 public) Experience Exotic fresh fruits Around 250 restaurants* offering local and international cuisine where you can enjoy flavors and dishes from all around the world Five restaurants listed in “The Worlds 50 Best Restaurants” - LATAM

Bogota center of creativity and orange economy IDT - Communication Drivers (V. June 2017) Bogota center of creativity and orange economy Designated by UNESCO as Creative City since 2012 “City of Music” taking into account the complete public and private infrastructure, growth in creation and promotion of music and large music festivals such as “Rock al parque” Astonishing Urban Art A dynamic center for investment and innovation, more than 1.200 new companies per year in the sector of services and cultural entrepreneurship

Bogota, big events city in Latin America IDT - Communication Drivers (V. June 2017) Bogota, big events city in Latin America Sixth MICE destination in Latin America (2016). Around 46 ICCA events per year Bogota belongs since 2016 to Best Cities Global Alliance (12 city members) State of the Art Convention Center soon to be opened “Agora” 65.000 m2, capacity events for 4.000 pax Various traditional and nontraditional venues (around 60) Over 50 years experience in exhibitions/fair events Air connectivity and hotel offer (previoulsy noted)

Bogota, sustainable mobility city IDT - Communication Drivers (V. June 2017) Bogota, sustainable mobility city Bogota boasts the largest network of bike paths in Latin America 476 km built and 120 Kms projected in the next two year. connecting all the 20 localities in the city 6% of citizen uses the bycicle as it main means of transportation 650 thousand trips per day. BRT (Bus Rapid Transit) system, “Transmilenio” has been a global model in transformation towards sustainable mobility

Evergreen Drivers Revelation destination in Latin America. “Off the beaten track” Various international recognitions, reports, and mentions as a revelation tourism destination. Bogota exceeds your expectations. Bogota has a privileged location in the midpoint of the Americas Bogota unique landscape framed by hills plenty of vegetation and fauna Bogota is the leading tourism destination in Colombia Leading bike friendly city in Latin America Diverse hotel offer for all budgets and preference, from backpackers to high end luxury Diversity of tourism products: Cultural, Urban, Gastronomic, Nature, MICE Cultural agenda and events all year round Creative Destination. Designated by UNESCO as Creative City since 2012 “City of Music” taking into account the complete public and private infrastructure, growth in creation and promotion of music and large music festivals such as “Rock al Parque”

Evergreen Bogota, booming business and investment city. Due to economic growth and business development Bogota has become of the most important business poles in Latin America big events city in Latin America - Sixth MICE destination in Latin America (2016). Around 46 ICCA events per year Largest number of cultural heritage, festivities and nature attractions in Colombia. The most visited attraction in Colombia is Monserrate Hill in Bogota Gold Museum, unique in its kind the largest collection of pre columbian gold pieces and artifacts Contrast of a heritage cultural city with cosmopolitan modern city Surprising authentic experiences Multicultural, diverse City of opportunities Vibrant nightlife, dance and rumba! Sophisticated gastronomy offer – five consolidated gastronomic zones The freshest ingredients. Author cuisine is booming Experience Exotic fresh fruits

Data- and metric-specific information Bogota represents almost half (46,7%) of international inbound tourism in Colombia Best Airport in South America by Skytrax for two years in row. Third Airport in passenger traffic in Latin America. Direct routes with 27 countries Bogota Economy is larger than Ecuador Various traditional and nontraditional venues (around 60) Bogota boasts the largest network of bike paths in Latin America 476 km built and 120 Kms projected in the next two year. 6% of citizen uses the bycicle as it main means of transportation 650 thousand trips per day Five restaurants listed in “The Worlds 50 Best Restaurants” - LATAM Highlighted as one of the 20 Fastest-Growing destination cities by the Global Destination Cities Index by MasterCard 2016 Bogota accounts for 25% of national GDP and 35% of total FDI in Colombia. Bogota is in the Top 5 of cities to do business in Latin America 8 million people market, 16.4% of total Colombian population First Cargo Airport in Latin America 12% Inbound tourism (Foreign) growth in first semester 2017 600 hotels 23.000 rooms