FUTURE OF OUR PAST FOP - BYBLOS Local Workshop APRIL 2016

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Presentation transcript:

FUTURE OF OUR PAST FOP - BYBLOS Local Workshop APRIL 2016 «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region FUTURE OF OUR PAST FOP - BYBLOS Local Workshop APRIL 2016

Plan : 1. Project presentation 2. Sustainable Tourism «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region Plan : 1. Project presentation 2. Sustainable Tourism 3. Marketing dynamics 4. Project Intentions 5. Debate

«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region 1. PROJECT PRESENTATION

«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region Insert video here!

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region 2. SUSTAINABLE TOURISM

Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

THE IMPORTANCE OF LOCAL COMMUNITY Based on the presentation prepared by the FOP coordinators

Based on the presentation prepared by the FOP coordinators

«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region 3. MARKETING DYNAMICS

So… WHAT IS MARKETING ? Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.” (CIM,2001) Goals: Attract new customers by promising superior value. Keep and grow current customers by delivering satisfaction.

Making a sale—“telling and selling” Satisfying customer needs Old vs New OLD view of marketing: Making a sale—“telling and selling” NEW view of marketing: Satisfying customer needs

Shifting Business paradigms Sellers’ markets Buyers’ markets

7 C’s of communication Credibility: Build trust Correctness: Build confidence Courtesy: Improve relationships Consistency: Introduces stability Clarity: Makes comprehension easier Concreteness: Reinforces confidence Conciseness: Saves time

Message channel

«Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region 4. PROJECT INTENTIONS

Develop a network between the different actors Promote local restaurants for tourists Integrate Byblos actors HC in the main Website Develop a sustainable training program Develop walking trails in the old city and Marketing Packages … Based on the presentation prepared by the FOP coordinators

THANK YOU! TIME FOR A NICE DEBATE «Future of Our Past»: Soustainable Tourism Development for the historic centres of the Mediterranean Region THANK YOU! TIME FOR A NICE DEBATE