Distributor Merchandising Guide Sept 2017

Table of Contents Distributor Display with Marketing Support 3 Point of Sale Display Best Practices 4 - 7 Insole and Inserts Placement 8 7 New vs. Old Packaging 9 Insole Placement in Packaging 10 Distributor Wall Set-Up with MEGASteps Advisor 11 Questions and Contact Information 12

Distributor Display with Marketing Support MEGAComfort offers Authorized Distributor Marketing Support to Drive Sales Point of Sale (POS) Rack with Sample Product – Allows the customer to FEEL the Comfort Poster “Anti-Fatigue Matting In Your Boots” – Clings onto surface without tape Foot Sizing Chart provides size with ease MEGASteps Footwear and Insole Advisor – Coming Soon Insole Sample Ring – Coming Soon

Point of Sale Display Best Practices MEGAComfort provides our Authorized Distributor *FREE Point of Sale Display Lightweight and includes a header with sample product to showcase comfort and 2 second rebound (available with PAM, PAM ESD, MEGASole and MULTI-Thotic sample) Slat wall / Peg board friendly Cross merchandise close by footwear- Easy to introduce during sales process to drive potential add on sales Please ensure the oldest inventory is sold first (first in, first out) Hang display at eye level to allow customer to have the opportunity to touch and FEEL the comfort of the sample insole * One per location

Ask your Sales Account Representative for a sample of POS Point of Sale Display Best Practices Position MEGAComfort POS Display near Shoes and Boots CORRECT We offer 4 versions of the POS racks that feature one of our products & enable the customer to “FEEL” the comfort of the MEGAComfort Insole PAM PAM ESD MEGASole MULTI-Thotic Ask your Sales Account Representative for a sample of POS INCORRECT 1. Mixed up stock on same peg Make sure POS displays are always fully stocked and organized to ensure the best opportunity to garner sales 2. Missing stock 3. Lack of stock

Point of Sale Display Best Practices NEW vs. Old Display At MEGAComfort we find that once a customer FEELS the product it’s SOLD. Our new POS display features an actual sample, fits easily on a peg or slat wall, is light weight and easy to move. Options are PAM, PAM ESD, MEGASole or MULTI-Thotic NEW DISPLAY OLD DISPLAY

Point of Sale Display Sharing Product POS Display Sharing Product We offer flexibility in merchandising by using our POS display. These examples show two SKU’s sharing space PAM POS Display – Featuring PAM and MEGASole MEGASole POS Display – Featuring PAM and MEGASole MULTI-Thotic Display – Featuring PAM and MULTI-Thotic

Insole and Inserts Placement It is important that the distributors pricing sticker is placed in clear view not over product info/sizing so that customer can easily identify the MEGAComfort brand and is able to choose their size correctly CORRECT INCORRECT Show Pricing over Logo Show Pricing over Size Sticker Show Pricing Sticker correctly positioned on package

New vs. Old Packaging OLD PACKAGING NEW PACKAGING MEGAComfort has updated our packaging to include both English, French and Spanish. If you are carrying old packaging please contact our Sales Account Representative to see how we can facilitate exchanges OLD PACKAGING NEW PACKAGING

Insole Placement in Packaging There is only one way the MEGAComfort Insole fits properly in the package so that customers can feel the 100% DUAL layer memory foam rebound when pressing through the opening. Always ensure the heel cup faces outwards INCORRECT CORRECT Heel Cup No defining feature Feel MEMORY FOAM Rebound No defining feature showing No Product showing

Distributor Wall Set-Up with MEGASteps Advisor COMING SOON MEGASteps Footwear and Insole Advisor helps authorized distributors develop a superior safety footwear and insole program by using technology to determine each customers foot size and arch type The Advisor scans each foot and recommends the correct footwear and insole to provide the best level of support and cushioning based on foot type from a company specific catalog

Questions and Contact Information Contact Information: Deseree Panday 1-877-634-2266 ext. 321 marketing@megacomfort.com www.megacomfort.com

www.megacomfort.com MEGAComfort @MEGAComfortInc MEGAComfortInsoles