Retail Data Partners Weekly Update September 10th - September 16th Fast Track Insights Prepared on September 23rd 2017

A Data-Driven Approach SUMMARY & ISSUES VENDOR DETAIL PLATFORM UPDATES UPCOMING PRIORITIES Retail Data Partners

Activity Summary & Issues Project to optimize Top 100 SKUs, which generate 50% of vendor's revenue - in progress Additional images, bullets and descriptions from manufacturer websites, merging of duplicates Project to merge duplicates for Top 500 SKUs - Complete!! 283 duplicates merged Project to update content and images for top Kryptonite SKUs - Complete! Project to add the most recent list of new offers - in progress A total of ~900 items need a NIS (combination of items that are currently setup but with blank replen code and items that can't have offers added to them) Set-up of SRAM offers for Long Lead Buy 114 active with correct cost 11 active with wrong cost -submitted cost update and sent to Rep to intervene if need be 3 approved but not showing in cost sprdsht or vc - troubleshooting 26 vendor doesn't have data for SRAM replen code audit - in progress 2200 items in VC that are not listed in NS Requested vendor audit and verify active/inactive for all products Project to fix wrong replenishment codes - ongoing Selle San Marco Item Set-up 40 active with correct cost 9 active with wrong cost - cost update submitted and sent to Rep to intervene if need be Waiting on NIS data from vendor for 8 items Park, Challenge, WTB offers Submitted offers for all waiting on approval/rejection from Amazon to determine which items need a NIS New Item Setups 900 remaining items - waiting on data from vendor Cinelli items - waiting on data from vendor Retail Data Partners

Platform Updates Vendor Express support for product catalog, invoices, purchase orders, direct fulfillment, and sales metrics Added product detail update statuses in weekly updates Integrated weekly task tracking detail into weekly updates Updated product grouping features to allow for arbitrary gropuing of ASINs Enabled prdouct-grouping -based reporting for ASIN groups for a limited metric set Improved AMS data collection and tracking, including revenue-based calculations Enhanced cost maintenance to include not-yet-published ASINs Retail Data Partners

Cyclone Bicycle Supply Vendor Activity Detail Vendor Summary & Notes Activity # POs not accepted Partial Case Purchase Orders Missing Images Unowned ASINs Replen Codes Mismatched ASINs Missing from Cost Spreadsheet Vendor Code Missing from Cost Spreadsheet UPCs Missing from Cost Spreadsheet Model #s Missing from Cost Spreadsheet Name Mismatches UPC Mismatches Brand Name Mismatches Brand Code Mismatches Mfg Model/Catalog # Mismatches GL Mismatches Category Mismatches Subcategory Mismatches ITK Mismatches Mismatched Parent ASINs Merging Submissions Manufacturer Mismatches Missing Product Detail Retail Data Partners

Upcoming Priorities Complete NIS for 900 remaining items First batch of 130 sent to vendor to complete NIS short form Complete detail page content review for Top 100 SKUs Complete Selle San Marco/Bioactive ASIN set-up Almost complete, still troubleshooting a few Waiting on NIS data from vendor Complete SRAM set-up for long lead buy Almost complete, still troubelshooting a few Waiting on data from vendor Complete SRAM replen audit Complete Cinelli offers and NIS Cost Audit for All ASINs In progress Retail Data Partners

Services Review Communication (for Vendor Managers) Weekly vendor status reports with key metrics in a flexible, vendor-manager-specific template Weekly vendor manager updates to communicate overall vendor progress, key metrics, and platform updates Continuous communication with vendors on data collection, correction, and improvement Manage Amazon cases for all data and catalog operations Data & Analytics (for Vendor Managers) Web portal with access to overview dashboard of key metrics for all managed vendors Vendor manager reports for assessing product and ordering issues, lifecycle, forecasting, and optimization opportunities Robust datawarehouse Updated daily and available in realtime Weekly data updates with data not available in Vendor Central Campaign & marketing analytics at campaign and vendor level Quarterly Product Maintenance Identify and consolidate new product listings from all available vendor and Amazon data Create new listings for missing items and set up new products Identify and consolidate duplicate listings Optimize product content – improve descriptions, keywords, and images/videos Operational Maintenance – Detecting & Fixing Catalog Issues Creation and management master product reference catalogs Missing ASINs (ownership lost) Changed data (title, UPC, model #, etc.) Missing or mis-categorized product costs Detection of missing Amazon offers or losing buy box Changed categorization and keywords Incorrect replenishment codes Operational Maintenance – Detecting & Fixing PO Issues Mismatched PO and cost data (SKU, Model #) Detection of POs that are late or cancelled Optimization of PO case pack quantities Regular Maintenance – Improving Listings Duplicate merges Variations Competitor “sibling” product detection Missing images for products and parent products Replacement (“new item”) products Retail Data Partners

Contacts Sam Craig Sage King Vendor Support sam@retaildatapartners.com sage@retaildatapartners.com Retail Data Partners