Respect In 1954 Ray Charles releases I Got a Woman, a popular song based on church music. Sam Cooke releases you Send Me which has a strong crossover value, and sells well with a white audience

Berry Gordy Jr. After a failed try at a boxing career, and the failure of his record store he will open up Hitsville USA/Motown Records Gordy records music with simple direct lyrics, a strong danceable beat.

Motown Records Gordy demands that the Motown sound have a strong crossover value, and be able to market his records to a white audience Motown produced a crafted and polish product with Rhythm Out Front Motown had teams of song writers like Holland,Dozier& Holland and more Because of the written music Motown needed trained music that could read music

Funk Brothers The house band for Motown was known as the Funk Brothers Skilled and trained jazz musician that could play whatever was given to them The Funk Brothers helped to define the Motown sound

Artist Development Motown searched for raw unknown artist Young talent was brought to Motown and taught by Artist Development how to sing, talk, walk, dance and present themselves in popular Gordy wanted artist that could crossover Many new artist became stars at Motown Sold its soul!!!!!

Stax Records,Memphis Tn. No written music No artist development They just learned the songs The house band Booker T and the MG’s A more soulful sound Called Soulsville USA

Otis Redding Recorded at Stax Major break thru at the 67 Montrey Pop Festival Died in plane crash in 12/67

Fame Studio, Muscle Shoals AL. All white owned All white house band No crossover value No Artist Development Soulful sound

Aretha Franklin The Queen of Soul Recorded at Fame Brought to Fame Studio by Jerry Wexlar after earlier failed releases Daughter of a famous minister, grew up singing in the church

End of an Era With the death of MLK black soul music is not as popular New musical styles will begin Problems in all major cities in the USA (riots) Motown Records leaves Detroit for L.A.