David K. Johnson, Principal Analyst Webinar Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Jobs David K. Johnson, Principal Analyst April 22, 2014. Call in at 12:55 p.m. Eastern time

Agenda The five horsemen of the desktop apocalypse Introducing digital workspace delivery systems What it means

Marketing is spending more on technology Source: October 10, 2013, “Technology Management In The Age Of The Customer” Forrester report

Customer experience is driving shareholder value Source: October 10, 2013, “Technology Management In The Age Of The Customer” Forrester report

The four five horsemen of the apocalypse

Flexible work styles are on the rise

Tablets still belong to Apple and Google

Tablets rule CRM, collaboration, social PC-dominant apps Tablet-dominant apps Source: Forrsights Workforce Software Survey, Q4 2013

Employees are willing to pay more to choose each year CAREER-FOCUSED EMPLOYEES ARE 4X MORE WILLING TO PAY TO CHOOSE!

PC life-cycle management as we know it IS NO LONGER SUSTAINABLE Source: May 16, 2012, “The Forrester Wave™: Enterprise Client Management Suites, Q2 2012” Forrester report

Workers need access to internal, cloud, and locally installed apps Source: April 17, 2014, “Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Job” Forrester report

Digital workspace delivery systems bridge the gap between flexible work styles and IT Source: April 17, 2014, “Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Job” Forrester report

Three-year desktop virtualization priority trend Survey respondents who said that implementing or expanding the use of desktop virtualization, thin client, and application streaming technologies is a high or critical priority Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2011, Q3 2012, Q3 2013

“Which features are driving your firm’s interest in desktop/application virtualization, thin client, or blade PC technologies?” Base: 981 (2011), 977 (2012), 794 (2013) North American and European IT decision-makers; Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2011 and Q3 2012

Image source: Flickr (http://www.flickr.com/)

Barriers to client virtualization adoption “What are your firm’s concerns, if any, with using desktop/application virtualization, thin client, or blade PC technologies?” Base: 977 North American and European IT decision-makers; Source: Enterprise And SMB Hardware Survey, North America And Europe, Q3 2012

Digital workspace delivery systems

Spotlight: server-hosted virtual desktops

Spotlight: desktops-as-a-service

Spotlight: local virtual desktops

Gulfstream Aero Expanding access to CATIA From engineering to factory floor and field service

Regional healthcare provider Implementing VDI for “Patient Flow” initiative

Consumerization fuels productivity, customer service “What do you feel are the benefits of using a personal device or application you’ve downloaded, chosen, or paid for on your own for work?” (Select all that apply) Base: 1,045 information workers; Source: Forrsights Workforce Employee Survey, Q4 2012

77% of developers code on personal time “Why do you spend your own time developing applications/websites?” Base: 1,569 software developers who spend time on personal projects; Source: Forrsights Developer Survey, Q1 2013

Key takeaways Flexible work style trends are accelerating. Tablet use is rising, and Microsoft is in third. The cost of managing PCs is too high. Desktop virtualization is growing. Digital workspace delivery systems let you achieve the conflicting goals of flexibility and manageability.

David K. Johnson +1 303.522.0579 dajohnson@forrester.com Twitter: @david_kjohnson blogs.forrester.com/david_johnson www.linkedin.com/pub/david-johnson/3/720/610/