Why You Should Come to the Conference Conference Information In South Florida Why You Should Come to the Conference This 1 day conference has two goals: To give you a solid understanding of CX and its enabling technologies To help you strategize on how best you can play a part on this evolving strategy Carnival just announced their wearable a wearable medallion with GPS tracking and an app that will be the foundation of their CX technology. They are investing hundreds of millions of dollars, according to their CEO, Arnold Donald. It allows travelers to do everything from planning the vacation, to opening cabin doors to ordering and buying. It’s all about CX Improving customer experience is the hottest trend in business. Technology, Big Data and Artificial Intelligence have made it possible to provide each person with a highly individualized experience. Disney has used their CX strategy to gain a competitive advantage. The “Magic Band” digital technology provides an individualized experience creating a “memorable journey” CX is made possible because of technology. Specifically: GPS Big Data Artificial Intelligence Omnichannel Messaging The conference includes: Keynote speaker on the topic of Customer Experience 20 workshops around the CX theme that focus on providing the leadership need for a CX initiative, identifying the Business Needs, Understanding Customer Requirements, managing a CX project and leveraging the Agile methodology that is tailored-made for CX. Vendor exhibits, raffles that includes computers, eReaders, courses, etc. Breakfast, lunch and snacks 10 PDU’s / CEU’s Arnold Donald, CEO Conference Information Date: Friday, June 9, 2017 Hours: 8 am to 5pm Location: Signature Grand, (954) 424-4000 Address: 6900 FL-84, Davie, FL 33317 Directions: by I-595 and Turnpike Tickets: $300, $280, $250, $200 To Register: www.southfloridapmi.org Limited to 350 attendees

CAREER FAIR Managing CX Projects Who Should Attend? Executives Strategic managers Consultants Marketing and Sales professionals Corporate managers IT professionals Project managers Business and System analysts Agile practitioners Vendors Instructors Unemployed professionals The two most important challenges/risks with CX projects are: Requirements Scaling Agile Based on research by Microsoft, about one- third of the ideas for new features are good, one-third don’t change anything, and one-third actually make things worse. CX projects are Enterprise-Level. Risks are enormous. Learn the pitfalls. Know what to focus on. You’ve got to start with the customer experience and work back towards technology - not the other way around. (Steve Jobs) CAREER FAIR Meet with many South Florida recruiters one-on-one Panel discussion on the job market with Q & A’s Bring your resume and business card Sign-up for a 30 minute coaching session with a working professional In the report titled “Gartner’s Seven Types of Customer Experience Projects”, Gartner defines the different types of CX projects based on complexity, impact on overall customer experience, business units, and their dependence on technology.