Did you know? In developed countries, a consumer is daily exposed to more than 2,500 promotional messages, out of which is only 10 or 15 are perceived !

Definition of marketing Decisions are made on the basis of market research,the need and desire for products and services. „ Produce the products you can sell, not what you can produce "

Focus on the needs of consumers who are trying to meet the specific product or service

The next step is segmentation (division) of the market into smaller parts that are put consumers who have similar habits when buying (by age, gender, purchasing power and …..).

Then determine our target market which create 4P product price placement promotion

Promotion Promotion is the element in an organisation’s marketing mix that serves to inform, persuade and remind the market about the organisation and/or its products.

name trademark colorfulness logo https://www.youtube.com/watch?v=JKIAOZZritk

Purposes of promotion to tell consumers about the company to persuade consumers to buy

Promotion’s recepie for success Mix various communication activities together and serve to potential customers until desired outcome is achieved.

Elements of promotional mix Public relations

1.Advertising any paid form of no personal presentation of ideas, images, goods, or services impersonal, one way, mass communication about a product or organization that is paid for by the marketar

Traditional advertising media brochures flyers catalogues….

Messages can be delivered by:

Outdoor advertising

Indoor advertising

On line advertising Direct marketing https://www.youtube.com/watch?v=oocJdzFojew

Advantages of advertising ability to reach potential visitors where sales staff cannot ability to create images that sales staff cannot prestige and impressiveness of mass-media advertising

Disadvantages of advertising inability to close sales advertising clutter ability for visitor to ignore advertising messages difficulties in getting immediate response and action difficulties in getting quick feedback and in adjusting messages expensive

2. Personal selling conversations, either by telephone or face-to-face, between sales persons and prospective customers

Advantages of personal selling (Sales) ability to close sales ability to hold the prospect buyer’s attention immediate feedback and two-way communications ability to get immediate action

3.Sales promotion Approaches other than advertising, personal selling, and public relations and publicity where customers are given a short-term inducement to make an immediate purchase.

price reducion 2. loyalty reward points 3. two for one

Advantages of sales promotions sales promotions have some of the advantages of advertising and sales ability to get quick feedback ability to add excitement to what is being offered by the destination flexible timing efficiency

Disadvantages of sales promotions many sales promotions only provide short-term benefits ineffective in building long-term loyalty for the destination inability to be used in the long term without other promotional mix elements often misused by tourism and hospitality organizations (e.g., coupons)

4. Public relations Does not aim to increase sales directly but tries to boost the image of the company Publicity One public relations technique that involves non-paid communication of information about an organization’s services.

Techniques: press conferences contests community events charitable events ecological projects foundations Journalists are the creators of a good or bad publicity.

Advantages of public relations and publicity relatively low cost effective because not seen as a commercial message added excitement and dramatization maintenance of a “public” presence

Disadvantages of public relations and publicity difficulties in arranging consistent coverage of the destination lack of control over what gets printed or said

Factors that affect the promotional mix target markets marketing objectives competition and promotional practices promotional budget available

No magic formula that marketers use to help design promotional mix. Advertising Personal selling Sales promotion Public relation Direct marketing

Marketers…… must decide which methods will best reach potential customers and communicate desired message must be carefully analyzed before marketers decide when and where to invest promotional funds

Services marketing https://www.google.hr/url?sa=t&rct=j&q=&esrc=s&source=video&cd=8&cad=rja&uact=8&ved=0ahUKEwjo6P7ontnMAhVEWxQKHQSUCCkQtwIIWzAH&url=http%3A%2F%2Fstudy.com%2Facademy%2Flesson%2Fservices-marketing-the-difference-between-services-and-goods.html&usg=AFQjCNEJXFh5XKjIAo5T9or7GgHjykaD2A&sig2=3eC4vwPbAjLpQCBgyrIG5g

How would you promote Dubrovnik in your country? Choosing promotional techniques that would in fact bring benefit.

1.Step determine your target market

2 step: determine logo for Dubrovnik create a slogan! https://www.youtube.com/watch?v=CiKrB2Ke3RM free logo maker

3.step You can use traditional techniques such as: catalogues brushures flyers Microsoft publisher

4.step You can make a video of Dubrovnik Digital marketing : use social networks to communiate with people Make a web site www.wix.com

Hints: “pearl of the Adriatic " the rich history and historical heritage the city itself is a cultural monument under the protection of UNESCO beautiful nature and clean sea

Now, when you are fully Informed about all the promotional techniques, please,work out the promotion for the Dubrovnik town and show it in your presentation.