Marketing Glossary Marketing = process of buying/selling in a marketplace Merchandising = sales promotion, involving market research, product development, marketing Target market = those with needs and ability, will, & authority to buy

Marketing Glossary Promotion = acting to influence, improve, or increase acceptance and sale of goods Advertising = calling attention to the product; arousing a desire for purchase Publicity = actions/devices to attract interest; disseminate info

Marketing Cycle Identify customers: Market segmentation Develop good products, prices, distribution Customer ____________ Company ___________ _______ $ and adjust to customer _________

Marketing Mix Product: Place: Price Promotion: communication with and influence on the customer

What’s Unique about Foodservice Marketing?

Manager’s Marketing Responsibilities The marketing itself __________ includes organizational goals, objectives; budgeting promotions: short-term Proper ________of employees to meet marketing goals

Branding Retail-item branding Restaurant branding In-house or signature branding Branded concept Advantages / Cautions

For Marketing Project: Develop a representative menu for your organization Describe target customers Address the 4 Ps: product price place *promotion: prepare a promotional gimmick Develop a budget (theoretical) Include an evaluation plan