Flipkart is an e-commerce marketplace founded in 2007 by Sachin Bansal and Binny Bansal. Registered in Singapore and it operates in India, where it is headquartered in Bangalore, Karnataka. With over 30 million products and 70+ categories, Flipkart has launched its own product range of tablets, USBs and laptop bags under the brand name of “DigiFlip”.

SOCIAL MEDIA STRATEGY Flipkart is the “India’s most favorite ecommerce store”. The main strategy is that customer service is where the core focus of Flipkart lies. Flipkart knows that as an ecommerce platform, if there is anything that will keep it ahead of its competitors, it is customer service. And be it offline or online, people gush about its lightning speed delivery. So much so that Flipkart has gone ahead and created a Look What Flipkart Delivered Storify page mentioning all the instances where its delivery made the customers happy.

There is always easy accessibility of all products for the users Flipkart Promotes online shopping & create a unique market place for both seller & buyer. To make products affordable & easy available for the users. To create a diversified product category & range.

SEARCH ENGINE OPTIMIZATION Various relevant keywords of Flipkart were targeted through company’s official and unofficial social media profiles on Facebook, Twitter, Pinterest, Google+, etc. Competitive keywords were used in the profile details, posts, image titles and descriptions, various board details and pins created on Pinterest, etc. Hashtags were used to increase content visibility for both visitors and search engines.

KEYWORDS

RANKING COMPARED TO OTHER POPULAR SITES

GROWTH HACKING TOOLS One of the main marketing hacks used by Flipkart is its returns policies which are comprehensively advertised. For instance, the firm allows its users to return any product if they are unsatisfied with it within the 30 day period, which comes with full refund of the payment and even exchange for another product. Its focus on digital marketing activities is one of its main marketing hacks.

Few are listed below… 1)“BigBillionDollarDay”: It is used as an awesome growth hack since it helped them improve all core metrics when compared to costs spent. 2)Social Media Presence: •Announcement of new products, discounts, sale etc. •One to one conversation with the customers •Exclusive channel called Flipkart support with prompt response •Tweet about their technology through Tech at Flipkart engaging follower about the latest in technology and services. •Product updates •Q&A updates •Exclusive customer tab for support •Cover photo of FB page reflects any events, celebrations, festivals, etc. •Regular interactions with the followers. •Product updates, offers, deals, sale etc.

Official blog gives regular updates about the company. Information about industry events, changes in technology etc. Exclusive technology blog for all the tech followers. 3) Mobile Support: Accessible on almost all the mobile platforms like Android, iOS, Windows 8 & Symbian. Product, offer, deal & sale updates through push notifications & in-app messages. Genuine reviews of customers on Google Playstore, Appstores etc. Regular technology updates. 4) Paid Ads: Flipkart Affiliate Program: Banner ads placed on sites like Facebook. Google to redirect users to the company sites for promoting brand recognition and recall.

FEW OTHER APPROACHES AND MARKETING TECHNIQUES ADOPTED BY FLIPKART: Flipkart has been mostly marketed by word of mouth advertising Kids were part of the advertisement to send out message – “If kids can do it, You can do it”. This was a unique way of advertising. Flipkart’s official Facebook page has followers and likes close to 1 million. By providing best customer service Flipkart users are more than satisfied. Great customer support have been their hallmark.