Zach Lipshitz, Davis Fouts, Joe Grossane, Zach Luke

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Presentation transcript:

Zach Lipshitz, Davis Fouts, Joe Grossane, Zach Luke Vodka Market Analysis Zach Lipshitz, Davis Fouts, Joe Grossane, Zach Luke

What is inside Vodka Sorghum Corn Rice Rye/wheat Sugar Liquid is distilled to 90 percent Diluted with water to 40 percent alcohol

What consumers care about Price Quality Quantity Taste Preferences Happiness Availability

Who’s Consuming

Who’s In The Market

What makes Vodka stand out Quicker buzz Do not have to consume a lot to feel buzzed Less calories The phrase “beer belly” sticks out with some consumers Vodka is easy to mix Health benefits

Substitutes, and Complements Buffalo wings Pizza Cigarettes Tobacco Marijuanna

Direct Competitors Beer Whiskey Wine Gin Baijiu Tequila

Market Power Products are differentiated, there are certain degrees of quality, brand names (some companies in the market have become powerhouses in the market) . Barriers to entry, distilling and brewing require a certain skill, making our market an oligopoly. *Capital is not a barrier to entry - Jen Kohn