Regina Wright, Ed.S Educational Technology Walden University Rosetta Stone Regina Wright, Ed.S Educational Technology Walden University Get more info for proper title (apa)

Revenue increase Add dialogue here

Stage 1 – Need: A foreign language instruction and learning software for multiple languages A faster solution to language learning—through immersion , technology for foreign language instruction & learning

solution Rosetta Stone the "Dynamic Immersion method". The goal is to teach languages the way first languages are learned.

the "Dynamic Immersion method". The goal is to teach languages the way first languages are learned. http://www.rosettastone.com/ the "Dynamic Immersion method".

Language and World Geography lessons

Fairfield Language Technologies founded Rosetta Stone in 1992 Allen Stoltzfus , went to Germany and studied for a year brought back need for immersion study (with technology)of language to US http://www.washingtonpost.com/wp-dyn/content/article/2009/05/10/AR2009051002063.html?hpid=sec-techStoltzfus founded Rosetta as Fairfield Language Technologies in 1992 with his brother-in-law, John Fairfield. Fairfield was a computer science professor at James Madison University. The company produced the first version of Rosetta Stone software using early multimedia technology on CD-ROM to immerse language learners in a foreign world of pictures, voices, words and shunning any translation. Alison Mackey, a linguistics professor at Georgetown University, said in an e-mail that while Rosetta's software tries to replicate the environment of learning a language in a foreign country, she did not know of any independent studies that compared the product's success with other methods. Neither does the program give the authentic real-time feedback a native speaker would, she said.

the "Dynamic Immersion method". Traditional Foreign Language Instruction Foreign Language Instruction with technology the "Dynamic Immersion method".

multimedia technology on CD-ROM The company produced the first version of Rosetta Stone software using early multimedia technology on CD-ROM to immerse language learners in a foreign world of pictures, voices, words and shunning any translation.

Motion: rotating circles Immersion Pictures activities words voices Motion: rotating circles

The company produced the first version of Rosetta Stone software using early multimedia technology on CD-ROM to. . . immerse language learners in a foreign world of. . . pictures voices words shunning any translation.

Allen Stoltzfus & John Fairfield “lead thinkers" Allen Stoltzfus & John Fairfield The lead thinkers of this innovation were Allen Stoltzfus and his brother-in-law John Fairfield. Fairfield was a computer science professor. The idea of combining immersion style learning and technology was being created.

Fairfield was a computer science professor at James Madison University Fairfield was a computer science professor at James Madison University. Alison Mackey, a linguistics professor at Georgetown University, said in an e-mail that while Rosetta's software tries to replicate the environment of learning a language in a foreign country, she did not know of any independent studies that compared the product's success with other methods. Neither does the program give the authentic real-time feedback a native speaker would, she said.

Development: technology was not ready yet Who for: Major Rosetta customers include the U.S. Army, Department of Homeland Security and the State Department's Foreign Service Institute in Arlington. The majority of Rosetta's sales are made directly to consumers, through retailers such as Apple, Barnes & Noble and Borders bookstores http://www.washingtonpost.com/wp-dyn/content/article/2009/05/10/AR2009051002063.html?hpid=sec-tech

Rosetta Stone was developed for. . .

Business communication around the world

Self study

Educational Institutions K-12 University Community colleges

Educational Higher Education University Community College K-12

Stage 4 – Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution of your innovation. Personal use, businesses, schools k-12—primary/secondary, universities, ESL, adult ed

Rosetta Stone® has been adopted by thousands of schools around the world as an integral part of their language-learning curriculum. Rosetta Stone is successfully blended into World Language or English Language programs in primary, secondary and higher education environments. program correlates to state and national standards for English as a Second Language (ESL) and world language studies. http://www.rosettastone.com/schools/solutions

Used successfully by: NASA Pitney Bowes U.S. State Department U.S. Army 10,000+ schools http://www.rosettastone.com/schools/solutions

Innovators? Early Adopters? Innovators—foreign language teachers looking for new ideas, esl teachers Early adopters—fl teachers with access to technology—computers in room/lab Innovators? Early Adopters?

Attributes for adoption Relative Advantage— Compatibility--- Observability--- The program has a relative advantage of taking the school system into a new direction with technology. Students of all ages can learn a variety of languages. This will really support systems with a high population of non-English speakers. Veteran teachers used to teaching in a certain way, will be able to draw connections to their styles and adapt them to the new technology. The program is one that can be observed during the diffusion process and adapted to the needs of the system.

Laggards Late adopters Skeptics??