Story of “Industrial Design” Mr. Tichkule Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Once upon a time in a far far land. Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

There lived a young man named Tichkule Like all of us, Mr. Tichkule too wanted to have name and fame Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

He got a job as a paper cutter, where he has to use a traditional scissor to cut paper into various shapes Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

He felt that traditional scissors has many limitations. Not user friendly grip Less accuracy Creates fatigue Short blade Hurt his fingers the most Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

An Idea struck his mind ! And he Worked.. and Worked.. Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

And here it is…. Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

To commercially exploit his new design he contacted a businessman, who suggested him to get Industrial Design Rights over his design, so others cannot exploit his design… Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Aakhir Kya hai ye “Industrial Design” ? Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Also an industrial design must be reproducible by industrial means “AN INDUSTRIAL DESIGN IS THE FORM OF A PRODUCT” Only the aesthetic/visual form of a product can be filed and protected as an INDUSTRIAL DESIGN not the Technical (Patents) nor Distinguishing Features (Trademarks) Also an industrial design must be reproducible by industrial means Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Picture abhi baaki hai mere dost! So, is the show over?  Nope!  Picture abhi baaki hai mere dost! Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

What may be the examples of ID? Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

2D Designs ID’s Examples: Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

3D Designs ID’s Examples: Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Animation & Cartoon Characters ID’s Examples: Animation & Cartoon Characters Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

ID’s Examples: Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

What can an Industrial design do? Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Makes a product attractive and appealing Target specific market segments Create a new market niche Strengthen brands Launch a new style of products and increase consumer’s demand Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Good Design Good Business Good Culture Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Industrial Design Protection & Registration leads to? Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Exclusive right to prevent unauthorized copying or imitation by others Return on investment Business asset increasing commercial value of a company and its products Registered design may be licensed (or sold) Encourages fair competition and honest trade practices Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

At last the show gets over Hurray! At last the show gets over Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India

Thank You. Designed and Developed by IP Laboratory, MNNIT Allahabad 211004, Uttar Pradesh, India