revision guide Dr Alan Fyall – HFT 4796

Exam Format 170 minutes Multiple Choice (40%) – 60 questions in 68 minutes Long Essay Questions (60%) – 3 questions from a choice of 6 in 102 minutes (34 minutes per question)

Exam Timetable HFT 4796 (TR) – Thursday, April 25, 2013 from 1.00 pm to 3.50 pm in 0104. Please ensure that you bring with you plenty of lined paper and one of the large pink ParSCORE scoring sheets for the multi-choice component of the exam. All laptops / cell phones will be stored at the front of the room well away from your desk so wherever possible, please avoid bringing them to the examination room.

Revision Summary Multiple choice examination will be based on the entire course. The essay choice will be from 6 themes: Cultural Considerations Event Legacy Decision Factors and Destination Choice International Events Marketing International Exhibitions and Events Implementing the Meeting Plan / Program Planning

1 – Cultural Considerations PPT Slides – Modules 1 and 2 Chapters 1 and 7 Case Study Presentations undertaken throughout the course + elements of your Cape Town Case Study Assignment

2 – Event Legacy PPT Slides – Modules 3 and 4 Chapters 2 and 3 and South Africa FIFA World Cup Case Study Elements of your Cape Town Case Study

3 – Decision Factors and Destination Choice PPT Slides – Modules 1, 3 and 4 Chapters 1, 2 and 3 Elements of your Cape Town Case Study Assignment and Case Presentations

4 – International Events Marketing PPT Slides – International Events Marketing Slides, Module 8 Chapter 8 Case Study Presentations undertaken throughout the course + elements of your Cape Town Case Study Assignment

5 – International Exhibitions & Events PPT Slides – Module 10 Chapters 9, 11, 12, 13, 14 and 15 Elements of your Cape Town Case Study Assignment

6 – Implementing the Meeting Plan / Program Planning PPT Slides – Modules 7 and 9 Chapters 4, 6 and 10 Case Study Presentations undertaken throughout the course + elements of your Cape Town Case Study Assignment

Mock Questions Critically discuss how an understanding of culture and cultural differences facilitate the planning of international events. Provide examples to substantiate your answer. “International mega-sporting events are integral to the future development of cities, regions and nations and represent a sign of great confidence and achievement in the global marketplace and serve as ideal catalysts for future economic, social and sporting development”. Critically discuss this statement and provide examples to support your answer. Critically discuss those key choice criteria for the selection of a destination to host a large international corporate event of your choice. Provide examples to substantiate the points made. “Marketing strategies differ significantly in the context of international events as compared to domestic event marketing”. Critically discuss this statement and provide examples to substantiate your answer. Critically discuss the many differences that exist when planning exhibitions abroad. Provide examples to substantiate your answer. Critically discuss those issues to be considered when planning the program for international events. Provide examples to substantiate your answer.

Questions Office: 219C Rosen College Tel: (407) 903 8808 Email: alan.fyall@ucf.edu Office Hours: Wednesday 11:00 am to 1:00 pm Thursday 12:00 pm to 2.00 pm Also by Appointment