BBC Platform Report Quarter 2 2017 Lucy Halkon Senior Research Executive 3rd August 2017

Platform reach All radio

All radio share by platform All radio (%)

Reach, share, hours by platform AM/FM Q2 17 39.4m reach 72.3% reach 530m weekly hours 51.3% share

Reach, share, hours by platform All digital Q2 17 33.3m reach 61.2% reach 503m weekly hours 48.7% share

Reach, share, hours by platform DAB Q2 17 25.9m reach 47.5% reach 357m weekly hours 34.5% share

Reach, share, hours by platform DTV Q2 17 8.0m reach 14.7% reach 55.9m weekly hours 5.4% share

Reach, share, hours by platform Online/Apps Q2 17 10.7m reach 19.6% reach 90.7m weekly hours 8.8% share

Platform reach % by demographic % listening by platform in an average week

Platform share by location % listening by platform in car, at home, at work etc.

% Reach by Platform by location % listening At Home

% Reach by Platform by location % listening In Car / Van / Lorry

% Reach by Platform by location % listening At Work / Elsewhere

Claimed DAB ownership

Claimed listening on mobile at least Once a Week Q2 17 22.2% all adults 30.9% 15-24 20.8% 25+

Reach trend of people following a radio station on social media (reach 000s)