Group: Outside of the box Serena Guerrieri Villanova Diletta Fischetti Silvia Braggion Valentina Turato Lisa Bozzetto

Debut in men’s collection Fist boutique in Porto Cervo HISTORY Debut in men’s collection Fist boutique in Porto Cervo Dismission of Gunex and Rivamonti lines Company was founded 1978 1985-90 1994 2000 2011 2012 Acquisition of a stake in Gunex Stake in Rivamonti Company was listed Total look concept

It is positioned at the top of the ‘’absolute luxury’’ niche. COMPANY’S PROFILE Brunello Cucinelli S.p.A. is an Italian company that operates in the fashion industry, placed in Solomeo hamlet (Umbria). It is positioned at the top of the ‘’absolute luxury’’ niche. The firms offers cashmere casual-chic luxury products, created by mixing quality and artisan craftsmanship with creativity and innovation. Firm’s activity is characterized by an human-inspired enterprenual model.

PRODUCTS WOMAN’S COLLECTION MAN’S COLLECTION ACCESSORIES Brunello Cucinelli realized an innovation in the cashmere’s world: a colour spectrum was introduced in the production that, until this time, was used exclusively in natural colours . His original idea is the key driver of success. He proposes a total look concept: WOMAN’S COLLECTION MAN’S COLLECTION ACCESSORIES

A MULTI-CHANNEL DISTRIBUITION NETWORK

PERFORMANCE INDICATORS (In thousands of euro) Year ended 31 December 2013 Change 2012-2013 EBITDA 58,181 +18.5% Net profit 29,575 +10.9% Profitability ratios ROI 33.33% ROE 22.33% ROS 14.47%

BUSINESS Brunello Cucinelli’s products are characterized by two distinctive traits: SUPERBE QUALITY: constant research of the excellent (raw materials and sartorial production) CONTEMPORARY MOOD OF THE COLLECTION: total Made in Italy production; right mix of innovation and recognizaton of the style The key success factors: STRONG BRAND IDENTITY: recognization at international level PRODUCT EXCELLENCE AND CENTRALITY: quality, sartorial approach WIDESPREAD APPEAL AND MODERNITY OF THE STYLE: products meet the taste of a large variety of consumers HUMANIST PHILOSOPHY TOTAL LOOK PRODUCT RANGE: many product categories DIVERSIFIED GEOGRAPHICAL EXPOSURE SELECTED DISTRIBUTION NETWORK: stores are in luxury shopping district

PHILOSOPHY BEAUTY HUMANIST ENTERPRISE ETHICS SUPREME GOOD The beauty of Solomeo’s landscape helps the creativity of workers. Harmony is the key word: workers contribute to the life of the firm HUMANIST ENTERPRISE Cucinelli has in mind a business that goes beyond profit and reinvesting it in order to enhance the quality of life of worker and the beauty of landscape ETHICS The ethic of Cucinelli is putting people first. Employee development and enhancement are necessary to improve a company. SUPREME GOOD Work as expression of human worth is a parte of spirituality and pursue the Supreme Good.

VALUE - BASED MATRIX MIND HEART SPIRIT MISSION VISION VALUES Making work more human, with people at its core High quality and beauty of products (Absolut Luxury) Buying Cucinelli’s products = buying a piece of history ‘’Beauty is our salvation’’ VISION To enchant all people that are in touch with the products paying attention to humans and environment ″Money has real value only when it is spent to improve the life and growth of people″ ‘’Creators of Value’’ award, 2009 and 2011 Environmental program for CO2 emissions VALUES Human dignity Beauty Creativity Dignity Morality ‘’We pay attention to the quality of life, human capital, socio-economic development, respect and integration with local area that have distinguish company’s growth and increased brand’s distinctiveness ‘’Il Campione’’ Award, 2006 ‘’Confindustria Awards for Excellence Andrea Pininfarina’’, 2010 Forum of the Arts

SOURCES http://www.brunellocucinelli.com/en http://umbriacashmeredistrictaward.it/wordpress/impronta- ambientale-limpegno-delle-aziende-del-cashmere-umbro/ http://wisesociety.it/incontri/brunello-cucinelli-meglio-leggere-una- poesia-che-timbrare-il-cartellino/ www.investors.brunellocucunelli.com http://www.rethinkingyourwork.com/2009/11/24/can-capitalism- spirit-at-work-and-social-responsibility-co-exist/