No. 1 middle school of Yueyang county 岳阳县一中门头 No. 1 middle school of Yueyang county Zhu Rong

岳阳楼旅游视频

Reading Advertisements Unit 1 Reading Advertisements 标题

Please read paragraph 2 and then answer some questions.

What do ads try to persuade people to do? (No more than 13 words) 劝说 What do ads try to persuade people to do? (No more than 13 words) How many types of ads are there? And what are they? (No more than 13 words) What do PSAs aim to do ? (No more than 12 words) What is the purpose of commercial ads? (No more than 15 words) 快速阅读一二段 并回答问题

What do ads try to persuade people to do? (No more than 13 words) To buy a product or service, or to believe in an idea. 2. How many types of ads are there? And what are they? (No more than 13 words) Two. Commercial advertisement and PSAs. 问题答案

What do PSAs aim to do ? (No more than 12 words) They aim to teach us and help us lead better lives. What is the purpose of commercial ads? (No more than 15 words) It is one which someone has paid for to advertise a product or service.

Please read paragraph 3 and then show the stories. Please make comments. 阅读（表演）提示（5min阅读准备表演）

牙膏的货柜

卖生鲜

Comments 评论 上……的当 We must not fall for this kind of trick. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it doesn’t mean it is innocent. Actually, there are laws to protect people from advertisements that cheat people. 上……的当 有技巧的 清白的 学生评论表演 多个句子 插入生词 欺骗

Expository writing(说明文) Does an advertisement tell people the complete truth? Expository writing(说明文) Even if an ad does not lie, it does not mean it is altogether innocent. Subject/topic Two examples Supporting details We must not fall for this kind of trick! Conclusion

公益广告视频

公益广告视频

How do you feel after watch these videos? Discussion How do you feel after watch these videos? It' s a touching(令人感动的) story. What can we learn from the story? Our parents devote all their lives to us. Compare to their devotion, we do so less to them. Sometimes we may emphasize how to study and live independently. And we ignore the love from our parents. 老师的评论

Watch the Flash and fill in the forms 阅读公益广告 比较商业广告 完成表格（布置任务）

flash

Reading strategy: reading expository writing Careful Reading Title 1.___________ Advertisements Introduction of subject（para1) . What is an ad? Include 3. __________ads and PSAs. Provide 4. ___________and use 5___________ language and interesting images. Encourage people to buy a product or 6. __________or believe in an idea. 7_____? May not tell you the complete truth Try not to 8 ________ the trick What is a PSA? Mean to teach us Help us 9._____ better lives Be smart about what we believe, and 10.___________ ads. Ads are an 2.__________ part of our lives. important commercial information persuasive service Supporting details (para2-4) Does an ad tell the complete truth 比较表格（阅读技巧） fall for Conclusion (para5) lead be smart about

In your opinion what is a good advertisement? Free Talk In your opinion what is a good advertisement?

easy to understand clearly expressed creative A good advertisement attractive informative effective impressive persuasive

我为自己代言

I BELIEVE i CAN FLY

Homework Finish Part E on page 5. Finish the Reading on page94 and page 95.

Public service advertisements Subject/topic PSAs aims to teach us and help us lead better lives. Supporting details examples Deal with widespread social concerns. Educate people about public service projects Teach us how to live healthy lives. Conclusion All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.

Structure of the whole passage Topic Advertisements What is an advertisement? Supporting details Does an advertisement tell people the complete truth? Public service advertisements When it comes to advertisements, we must all use our intelligence and not be a slave to them! Conclusion

多张广告照片组合