Month & Quarterly Business Update Sep 30, 2009 9-30-2009 Company Confidential
Sep Flash Report (thru 9-30-09) Cash Sales 9-30-2009 Company Confidential
Summary Cash Sales Trend - $K 9-30-2009 Company Confidential
Summary Cash Sales YTD - $K Sep 2009 YTD Sales thru 9/30/2009. 9-30-2009 Company Confidential
Publishing: Renewals 9-30-2009 Company Confidential
Publishing: Dashboard Thru 9-30-2009 Publishing: Dashboard 9-30-2009 Company Confidential
Indiv Publishing: 4 Horsemen Sales Trend 9-30-2009 Company Confidential
Indiv Publishing: 4 Horsemen Percentage Trend 9-30-2009 Company Confidential
Publishing: Individual Renewals Cumulative average renewal trend takes monthly data points and accumulates/averages them over time. For example, Aug 05 is a stand-alone data point for that month. Sep 05 takes Aug and Sep potential renewal and actual renewal and re-computes a 2 month average. Oct 05 takes Aug, Sep, and Oct renewal and re-computes a 3 month average. The rest of the trend months are similarly derived where any given month is a re-computed average of the data for that month and all preceding months. The month percentages are not the key in this metric, but rather the slope of the line. A positive slope (seen here) indicates real improvement over time by removing the potentially skewing impact of individual monthly timing differences (decline recoveries). 9-30-2009 Company Confidential
Indiv Publishing: 4 Horsemen Trend 9-30-2009 Company Confidential
Publishing: Cash Sales Trend 2004-2009 $K 9-30-2009 Company Confidential
Publishing: Free List Join Trend 9-30-2009 Company Confidential
Publishing: Multi-Year Membership H/C HC data as of 10-1. Note that $99 Annuals are now 30% of our headcount. 9-30-2009 Company Confidential
Inst Headcount (Estm) 9-30-2009 Company Confidential
Inst Pipeline New Biz: Oct 2009 9-30-2009 Company Confidential
Inst Pipeline Renewals: Oct 2009 1/2 9-30-2009 Company Confidential
Inst Pipeline Renewals: Oct 2009 2/2 9-30-2009 Company Confidential
Boykin Pipeline: New Business : Oct/Nov 2009 9-30-2009 Company Confidential
Quarterly Update: Q3 2009 Note: All Charts/Graphs in this section are time-based in quarterly increments. 9-30-2009 Company Confidential
Summary Cash Sales Trend - $K 9-30-2009 Company Confidential
Summary Cash Sales Trend - $K 9-30-2009 Company Confidential
Individual Publishing: Summary Cash Sales Trend - $K 9-30-2009 Company Confidential
Individual Publishing: Recurring Revenue Trend - $K 9-30-2009 Company Confidential