Case Study: WeChat for Business

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Presentation transcript:

Case Study: WeChat for Business ISQS 4385, Fall 2016 Zhangxi Lin

What is WeChat WeChat began life in January 2011 as a simple chat app with features and functionality similar to WhatsApp. It was created by a small team of just eight developers within Tencent’s R&D team offices in Guangzhou. WeChat is often described as a Swiss army knife super app. It seemingly does everything. It allows us to order cabs, buy film tickets, play games, check in for flights, pay bills, listen to music, read news, shop for clothes or meet random people nearby. Yet despite having an amazing variety of features, the core of WeChat is still messaging. Its primary function is for communication with friends and family.

Key Statistics for WeChat 1billion + registered users 650 million monthly active users (October 2015) 570 million daily active users (September 2015) Valuation: $83.6 billion (HSBC August 2015) 10+ million official accounts opened for businesses The average WeChat user reads 7 articles (equivalent to 1 novel) per day through WeChat

Applications of WeChat 1. Public account managing platform (微信公众平台) 2. WeChat Pay（微信支付） 3. Protecting users 4. WeChat Wallet 5. QR codes 6. WeChat Moments

How to Use WeChat for Business http://smallbiztrends.com/2014/03/how-to-use-wechat-for-business.html Marketing in China http://marketingtochina.com/tips-successful-using-wechat-business-china/

Could We Find a substitute in the US? Here are most popular ones: WhatsApp Twitter Facebook LinkedIn Skype Think about this further Is there a new social networking tool in the US can compete with WebChat in business? Could we create one? How could we convince the company to adopt a similar channel for the business? If approved what you need to do next?