A division of Sugar Publishing, Inc., the leading lifestyle, entertainment and shopping network for trendsetting women eBay Fashion February 2, 2011 April 18, 2011

About us Since being founded in 2006, Sugar Inc.'s mission has been to entertain and delight its audience by producing insanely addictive content, unmatched shopping experiences and a robust social community. PopSugar Media offers our audience of trendsetters ages 18-40 a variety of ways and platforms to engage with us Premium Editorial Content Original Programming Mobile Commerce Mobile Commerce Community Social Games Community Social Games Local Cities Local Cities

PopSugAR Media Network Sugar Inc. Company + Editorial Overview Funding: Sugar Inc. is privately held and backed by Institutional Venture Partners (IVP) and Sequoia Capital. We recently completed a $15 million round of later-stage financing in April 2011, bringing our total funding to $46 million. People: 190 employees and operations in the U.S., Europe, Japan, and Australia. Editorial Resources: 60 Editors/Writers based in SF, LA, NY, Chicago, and London. Volume: 150-200 pieces of original editorial content created and posted daily. Voice: We write with a friendly, optimistic voice and strive for consistency across a network of multiple writers. Tone: Not intimidating, yet savvy enough for the connoisseur. Stories have a positive angle.

The PopSugar Network has seen phenomenal organic growth in the past 4 The PopSugar Network has seen phenomenal organic growth in the past 4.5 years. About us Approximately 16 million unique visitors monthly and over 118.5 million page views. Pageviews Visits 140,000,000 120,000,000 100,000,000 80,000,000 60,000,000 40,000,000 20,000,000 Mar-08 Jun-08 Sep-08 Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 *Source: ComScore

About us We wholly own our 15 premium content sites and combine a witty, engaging voice with an active community. Celebrity & Entertainment Fashion & Beauty Home & Family ShopStyle Games Community

Entertainment & Culture Channel Stats Delivering up-to-the minute photos, news and commentary on the hottest celebrities, most popular TV shows and movies, the latest tech must haves and today’s pop culture buzz. Entertainment & Culture Channel Stats Uniques:       4,761,000 HHI 100K+:   Index 148             Gender: 58% F / 42% M  

Fashion & Beauty Channel Stats Our Fashion & Beauty channel brings you the hottest trends and shopping must haves, beauty advice and how-tos, the latest fashion straight from the runway, an scoop on the fashion industry. Fashion & Beauty Channel Stats Uniques:       5,600,000 HHI 100K+:   Index 149             Gender: 71% F / 29% M  

Home & Family Channel Stats Our Home & Family channel serves up the latest home decorating ideas and trends, attainable fitness advice and motivation, parenting tips and tricks, seasonal recipes and fast and easy meal ideas. home & family channel Home & Family Channel Stats Uniques:       1,772,000 HHI 100K+:   Index 144             Gender: 66% F / 34% M  

Popsugar tv overview PopSugar comes to our users in original video format featuring entertainment, fashion, beauty and lifestyle content! Branded and closely aligned with the PopSugar family of brands. 125+ new videos every month. Embedded on hundreds of sites and blogs each month. Launched in August 2009 and surpassed 10 MM views in December 2010. Broad reach through key strategic distribution partners (i.e. YouTube, 5min). Exceptional engagement: Viewers are watching 70% + to completion. Click here or image above for video sizzle reel

POPSugar city PopSugar City is an online city guide that provides access to exclusive daily offers from a well-edited selection of local businesses in beauty, health and fitness, dining, travel getaways and other relevant categories. Every day, PopSugar City features a great local offer at an amazing discount. Offers are only available for a limited time so our users have to act fast. Editorial posts keep PopSugar City readers informed on the latest local news including store openings, sample sales, street festivals, food and exercise trends, and much more. Currently in these US markets: San Francisco, San Jose/Silicon Valley, Los Angeles, Seattle, New York, Chicago, Washington DC and Boston.

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