Commercialization of higher education

Bologna Year 1088 Foreign Students Nations First there was: Bologna Year 1088 Foreign Students Nations

Nations University Self gouverned STUDENTS A commercial venture Nations University Self gouverned STUDENTS

Students vs. Professors Economic power rule University bargained Students vs. Professors Demand vs. Supply Buyers market

Power shift Government took over, Preemting the students power to gain power over Economic factor „Education“; Were professors ever in „Power“ ?

Todays Ideal: Mutual responsibility between HE and Public: „HE has to serve the public that it supports“. HE as a public good.

Public support Will the public be able to sustain support level? Academization of -Society -Professions Financial state of the public

Privatization of HE Not so much privatization on the supplier side, Very much so on the demand side!

Investment HE seen by Students as investment : Students supply their abilities to society (gouverned by employment market)

Expectation Society- return on investment: Political, economical, welfare Private student – return on investment: income

Nature of HE Traditionally: Creating and disseminating knowledge by use of physical space: lecture halls and laboratories. Confusion?: information vs. knowledge

Nature of HE New?: Creating and disseminating knowledge by use of experience and relationships.

is a reflection of the VALUE you create Income is a reflection of the VALUE you create

HE Value Chains when industry cooperates with HE Industry relations HE Value Chains when industry cooperates with HE HE Students Industry HE Students Industry

Value Nature of value: scarcity Value of “experience goods” uncertain; you do not know value/quality before you experience

Value add Reputation Expectation based on past experiences (of others) Soft: Trust on others to judge quality Hard quality metric: the more you spend on students, the better the quality of HE

Value add Teaching vs. Information dissemination Public /free : information Value: ability to integrate and apply new information (critical thinking)

Public / free: lectures, data and media Value add Teaching vs. Educating Public / free: lectures, data and media Value: Forming and shaping authentic personality, social relationships, role models (orientation), competencies

Value add Virtual vs. physical Public / free: virtual, masses Value: experiences are physical, individual