Seasonal Allergies: Social Listening

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Presentation transcript:

Seasonal Allergies: Social Listening

Agenda Keywords: Allergies Seasonal allergies Sneezing Itchy eyes Watery eyes Allergy symptoms Allergy relief Allergy treatments Allergy tips Pollen Pollen AND allergies Purpose: To carry out social listening in order to gain insight into the voice of seasonal allergy sufferers on social media.

Dashboard

Who is On Social?

What are they posting?

When are they posting?

Who are the influencers?

This is how our industry talks about allergies Content: Educational Tone: Informative

This is how our audience talks about allergies Content: Memes, jokes Tone: Humorous, sarcastic

Let’s talk to them the way they’re into…