Board of Directors – Strategy Session June 15, 2016 Outcomes/Summary Board of Directors – Strategy Session June 15, 2016

Exercise #1 How might we… take action to create a more diverse board (what can we set as goals that can be accomplished in FY16/17?)

Exercise #1 Outcomes Goals to accomplish in FY17 Identify skill gaps for FY17 Board Recruitment (done) Define the requirements and needs of board make-up (done) Roundtable with past chairs and others to discuss nominating (underway) Objectives to complete in FY17 Create a succession plan for board nominating Create an ongoing process and strategy (written framework) for nominating Board to review and make any necessary edits to the board requirements matrix each year

Board Requirements Matrix Skill Requirements Required on Board Consideration Identified Gap for FY17 Policy / Governance Ö   Advocacy Marketing / Communications Finance (Accountant) Partnerships / Collaboration / Network Innovation / Technology Sustainability Leadership Representative Businesses Size of Business (Small/Medium/Large) Ö Large Business Sector/Segment Demographic / Behavioural transformational thinkers transactional thinkers Diversity of ages Diversity of gender Diversity of ethnicity Diverse abilities (disabilities) Visible Minority

Education & Training “Bracketology” Worksheets Board Priorities: Advocacy (6) Leadership (2) Critical Thinking (1) Strategy (1)

Education & Training “Bracketology” Worksheets Staff Priorities: Advocacy (3) Marketing (3) Customer Service (2) Technology (1)

Advocacy – helping businesses with their BIG issues Chamber matters Care about my business Speaks on my behalf Effective Relevant Understand we are an organization that is vital to their business We can demonstrate the difference we make for businesses We are the organization that they need to belong to because we get results and our network matters Active voice Only local agency that can help make a difference Federal, Provincial & Municipal influence Attract board members (I want to get involved) Attract new businesses Retain members Pride in membership I need to be a part of this because it matters! Stories of WINS Outcomes of advocacy $$ How it helped make a difference to our members Have the ability to advocate effectively Keep up with issues for business and get involved Involve our members in the conversations and actions Provide ongoing updates of accomplishments, challenges and what is coming Not everyone will agree with our position Need to have staff that can understand and speak to issues Small business may not care? Increased relevance/value Increased profile Seek out our voice & opinions Invest in Chamber in a bigger way

Advocacy Brainstorming Advocacy How might we increase our advocacy profile and action for our businesses?

Advocacy Outcomes Themes Hire a resource / paid position Build strong government relationships Communicate with members Create an ongoing process for advocacy (what, how, tactics, communications etc.) Objectives FY17 Evaluate and make a decision on advocacy staff hire Communicate to members focus on advocacy Set measures/metrics

July 20th Present Member Survey Insights Review analysis & insights value drivers (drives perceptions of “smart business investment”) Performance (testing vs. previous measurements) Discuss impact, insights, outcomes, actions