Home décor for the modern you.

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Presentation transcript:

Home décor for the modern you

What is the idea? Creating a modern line of housewares for a young demographic

Why? Expanding our housewares business

How? New target market: 25-35 year olds Secondary markets: New customers Customer loyalty Secondary markets: College students Budget shoppers

What kind of line? affordable fresh modern clean fun

All you need to style your first home furniture tableware home décor bedding bath

Where will it be retailed? A mass retailer appealing to a younger customer Through a Martha store Online

Will it compete with MS lines? Martha Stewart Everyday: (mature customer) Martha Stewart Collection: (higher priced, mature customer)

Design your life!