Online Sofia Salmi / Warsaw 28.4.2009

Web workshop results AMM meeting with Diego, 14.4.2009 Helsinki airport

RESULTS Main themes for the development EASINESS INSPIRE CUSTOMERS ENABLE SALES Sharing: GENERATE LEADS SHARE RELEVANT INFORMATION 3

EASINESS Design Technology "Access all the necessary info in 3 clicks" Easy navigation Icons Ice breaker: Reason why to enter Materials easily available Contact persons at hand Design Easy search Flexible for regional updating Technology "Access all the necessary info in 3 clicks"

ENABLE SALES Directing to buying process Co-operation Where/ How to buy Map your nearest C&C or distribution Choose your closest distributor Directing to buying process Co-operation with distributors Distributor collaboration: Beyond feedback Banners/links exchange with distributors Co-marketing activities Extranet "Guide customers to buying process straight from the frontpage"

GENERATE LEADS Testing the product Tools Essentials Consultancy propose Order a free sample Test periods Service and training packages Testing the product Tools Consumption comparisons Comparing own products Solution mapping Architect tools Newsletters Sending marketing materials Feedback / Claim form Image & fact bank registeration Essentials "Utilize different methods to collect leads"

RELEVANT INFORMATION Interactivity Current information Values Small customer surveys Design your own washroom FAQ Interactivity Research results reports Benchmarks, cases & studies Usage manuals Training schedule calendar Product development purposes Current information Environment Sustainability report Katrin values Values Contact info Distributor contact info Company info Product information References Essentials "Sharing relevant & current information to the customers"

INSPIRE CUSTOMERS Telling how Showing how Asking how Stories Show people and pictures How toilet paper is made A day in maintenance Video archive/ Picture archive Katrin labs videos Inner working of dispenser Virtual museum of paper Showing how Asking how Idea reward: Best idea Online idea Quiz -prizes Competitions "Name the dispenser" "Best toilet story" "Telling the stories behind the products and activating the customers"

Customer e-questionnaire (Webropol) Open questions Mention, from the professional perspective, at least one example of valuable web site you consider useful What kind of information do you search from the web as regards to your professional needs? Is there some essential info/material/tool related to your work that you would prefer to have through web? Would you by Katrin products from a webshop? Multiple choice In what format(s) do you prefer materials for your professional needs? Options: DWG | GDL | other? How important do you find information on products? How important do you find information on where to buy the products? How important do you find information on sustainability & environment in Katrin website? How important do you find reference cases on our website? How important do you find the opportunity to order free samples of our products? How important do you see the different tools and applications for helping you to choose the right products? Options: 5 Very important - 1 Not at all important

Katrin domains

Domains owned by another company Domain name Legal owner Interesting to us katrin.info German company X katrin.tel katrin.at Katrin Seper katrin.be Kris Vanzegbroek katrin.ch Switchbox GmbH katrin.co.uk BB Online UK Ltd katrin.cz Reg-Zoner, CZ katrin.de Katrin König katrin.es Katrin Gomez katrin.lt UAB Gotas katrin.lv Latvian company katrin.nl Dutch Company, Crohill BV katrin.pl Oland katrin.ro PaperPlus katrin.ru Russian company katrin.sk Katrin s.r.o

Domains owned by MT Domain name Legal owner Registered in NN dispenserprodukter.com Metsaliitto Cooperative dispensersystem.com Metsa Tissue AB hygiensystem.com hygientork.com hygientorksystem.com tentoafh.eu NOT DISCLOSED! tentoafh.sk Please enter information ..... torksystem.com

Domains owned by MT Domain name Legal owner Registered in NN katrin.biz Metsa Tissue AB SEM katrin.by Please enter information ..... Yes katrin.com katrin.dk Metsae Tissue A/S katrin.eu NOT DISCLOSED! katrin.fi Metsä Tissue Oyj katrin.fr Metsa Tissue Oyj katrin.gr katrin.hu Metsa Tissue Corporation katrin.it katrin.lu katrin.net katrin.no katrin.nu katrin.org Metsa Serla Tissue AB katrin.se Ascio katrin.ua NetNames GDM Hostmaster