2015 CRAVE COMIC-CON Partnership Platform YOUTOPIA 2015 CRAVE COMIC-CON Partnership Platform

CRAVE COMIC CON 2015 DOMINATION Every year millennials, families and human beings from every demographic descend on San Diego to experience the sheer joy that is Comic-Con. With the releases of Star Wars VII, Avengers: Age of Ultron, Jurassic World, The Fantastic Four and DC slated to tease their ‘16 tent pole release Dawn of Justice, 2015 will be the biggest year of ALL TIME in entertainment and pop-culture. Following one of the most acclaimed parties at Comic Con 2014, CraveOnline will tap into the passion of these highly engaged enthusiasts by hosting its own spectacle, YOUtopia, at the largest venue in San Diego - the USS Midway.

CRAVE COMIC-CON 2014 SUCCESS Event Summary VIP GUESTS: PRESS HIGHLIGHTS: EDITORIAL HIGHLIGHTS: 208,684,224 The most comprehensive coverage on the web with 50 editors from across our portfolio creating content Press Impressions 97M Broadcast impressions From E! News coverage MGMT headlined with EDM sensation Grimes opening PRESS COVERAGE INCLUDED: 7,000 1,500+ Consumers Showed up Attending the Official event “20 Best Things We Saw and Heard at Comic-Con 2014” Nina Dobrev Nathan Fillion Skrillex Orlando Bloom Michael B.Jordan Patrick Wilson Anthony Mackie Online coverage delivered 19 million page views in 1 week “One of the top 7 anticipated Parties to be invited to” 10 525+ 80 Articles Videos Gallery Posted

CRAVE COMIC-CON 2014 SUCCESS ROI Summary BRAND PARTNERS ROI: 2014 HIGHLIGHTS REEL: Social Engagement #RockTheLastShip custom Twitter Hashtag generated 1.2MM impressions reaching 500k+ accounts Word of Mouth: 10 pedi-cabs for 8hrs per day Thursday-Saturday 25-50 people per hour for 8,000-10,000 riders over the course of the weekend VIEW DEMO Captain Morgan’s White Rum Content Creation – “Survive San Diego Like a Captain”: 10 original features delivering XXX/XXX

COMIC-CON 1,075 1,036 60% 40% 16-34 565K 1.1MM 130K+ Attendees San Diego Comic-Con is the MECCA for all things pop culture, with hundreds of thousands of millennials flocking to the event every year. “This is The Largest Convention of its Kind in the World” 130K+ Attendees 1,075 Total Panels in 2013 1,036 COMIC CON Has More Than.. Vendors Participated in 2013 565K 1.1MM Twitter Followers Facebook Likes "Comic-Con International: San Diego is the Largest Show in North America" Who Attends? 60% 40% Average Age Range: 16-34 Male Female

PARTNERSHIP ELEMENTS OVERVIEW: CRAVE COMIC-CON 2015 STRATEGIC PLAN PARTNERSHIP ELEMENTS OVERVIEW: USS MIDWAY/ EVENT ACTIVATION ONLINE COVERAGE CUSTOM CONTENT

CRAVE COMIC-CON 2015 STRATEGIC PLAN PARTNERSHIP ELEMENTS: EVEN ACTIVATION Exclusive, invite-only event hosted at the most unique venue in San Diego! Live concert performance from one of today’s most buzzed about bands On-site advertiser branding and signage (cobranded merchandise, step & repeat, etc.) Custom, integrated brand activations: VIP lounge, photo booths, charging/gaming stations, beverage and snack sponsorships, auto displays) “On the ground” activations such as branded courtesy pedi-cabs and street teams Videographers and social media ambassadors on-site Promotion via media alerts/press releases, social posts

YOUTOPIA ART TECHNOLOGY MUSIC CHARITY PHOTO-BOOTH ENTERTAIMENT SPORTS CraveOnline will create an exciting and immersive world for fans and celebrity guests that may include the following potential activation opportunities ART Top tier street artist(s) will create an interactive, comic-inspired art piece, bringing the You-Topian theme to life right before your eyes TECHNOLOGY Guests will board the ship through an entranceway inspired by the iconic technology, gadgets, and vehicles of our favorite films (i.e the Delorean, star wars) MUSIC Top EDM artists of today will steer the ship on yet another journey. One lucky fan will get the chance to perform alongside the headliner for a comic-con inspired remix CHARITY PHOTO-BOOTH Step inside the “Super Power Photo Booth” where guests will become part of their favorite super hero worlds. In partnership with Wounded Warrior Project (Every Day SuperHeroes), each photo will represent a donation to the charity and spread the XXXXXX hashtag on social channels ENTERTAIMENT Fully decked out Intergalactic Cosplay Lounge where players of all shapes and sizes will congregate to strut their stuff, relax, and pay homage to the worlds they hail from SPORTS Step into the ring with Action Movie stars like Randy Couture, Rhonda Rousey, Gina Carano in oversized, padded sumo suits

Partnership elements: online activation CRAVE COMIC-CON 2015 STRATEGIC PLAN Partnership elements: online activation BRANDED ELEMENT COVERAGE HUBS In-depth event and party coverage Original Features (News announcements, Survival Guides, Top 10 lists, previews) Video Features (20 -30 exclusive interviews, daily recaps, seamless alignment with brand marketer objectives) Photo galleries SOCIAL AMPLIFICATION Editorially integrated Social Mosaic driving real-time social participation, contests, sweeps Editorial social media posts and influencer activation PROMOTION Co-branded ad units and HP integration Native teaser units Native “first impression” content experience Content IQ – algorithmic content discovery technology VIEW DEMO

CRAVE COMIC-CON 2015 STRATEGIC PLAN ORIGINAL VIDEO SERIES: VIEW DEMO Partnership elements: custom content ORIGINAL VIDEO SERIES: To align with our YOUtopia worlds, we will spotlight key pop culture influencers participating in SDCC across Entertainment, Music, Gaming, Technology, Sports, and Charity. Each video will paint a picture of the world these influencers have created for themselves and for their fans. We will spend a day with each influencer to gain insight into their inspiration, how they prepare, and the connection they seek to make with the people that surround them Brand partner objectives will be seamlessly aligned with series’ tone and content Ex: Joss Whedon is the king of the Con! Live SDCC through Joss’ eyes for 24 hours straight. VIEW DEMO

CRAVE COMIC-CON 2015 STRATEGIC PLAN PREMIUM PUBLISHING TEMPLATE: VIEW Partnership elements: custom content PREMIUM PUBLISHING TEMPLATE: We will leverage our Elevate Template to create an immersive, multimedia story-telling experience tied to Comic-Con. Ex: Mark Hamill narrates a long-form editorial feature that juxtaposes the new cast of Star Wars with the originals. 3D animation, sound effects, video integration, social integration, etc. all within a chaptered content experience. VIEW DEMO