FY17 JGW 815 Blitz July – August 2016

FY17 JGW “Real Deal” Road Trip An Insider’s Food & Wine Tour with Joel Gott Go Big for 815, Win a Bite of the Big Apple! Goal: 60-day national blitz to drive incremental cases across all JGW / Gott wines with incentive payout event that reinforces the “Real Deal” behind the brand Blitz Timing: July – August, 2016 Event Attendees: Winners will join a group of 35 distributor personnel (as determined by Tom Fantham) Payout Event: January, 2017 in NYC!!

FY17 JGW “Real Deal” Road Trip An Insider’s Food & Wine Tour with Joel Gott January 2017 Road Trip Itinerary: Weds, Jan 25th:  Flights arrive into NYC area airports by mid-afternoon 3pm hotel check-in 6pm welcome reception 8pm NY Rangers game (suite at Madison Square Garden)   Thurs, Jan 26th:  Morning free Lunch with Joel Gott Afternoon activity Dinner with Joel Gott Fri, Jan 27th:  Departures home

High Visibility Advertising 815 Blitz Brand Support High Visibility Advertising August 2016

Single & Double Case Cards Case Glorifiers & Bottle Neckers 815 Blitz Brand Support Organic Beef Cross-Promotion POS Support Double and Single Case Cards Case Glorifiers Bottle Neckers Coupon Offer (Bottle Neckers and TOPS) $2 IRC on organic beef (no wine purchase required) $5 IRC on any two (2) bottles of Joel Gott Wine and organic beef $7 MIR on any two (2) bottles of Joel Gott Wine and organic beef Single & Double Case Cards Coupons Case Glorifiers & Bottle Neckers

815 Blitz Brand Support Large POS Displays

815 Blitz Brand Support On-Premise Tools Wooden Wine Box Large Formats Server Cards Gear