Formulating a Strategy for the Solar Keymark CAPÍTULO 1 Formulating a Strategy for the Solar Keymark Título del capítulo Jaime Fernández Chairman of SKN ESTEC Meeting 2017-03-27

Título del capítulo Why? What? How? Who? When? CAPÍTULO 1 ESTEC Meeting 2017-03-27

Título del capítulo Why do we need a Strategy? A natural evolution of the Solar Keymark SKN before strategy : The SKN is unique group that needs to follow a direction SKN before strategy : Improve efficiency of the entire process Reaction to change in the environment – Act now or die later ESTEC Meeting 2017-03-27

Título del capítulo What should be in the Strategy? Methodology: To treat the Solar Keymark as if it were a company in order to elaborate a strategy that is line with the strategy of CEN,the strategy of ESTIF and the evolution of the solar thermal industry. Final Output: To create a tool (management table) that summarizes the work of the SKN in short, medium and long term. It should incorporate objectives and simple indicators that are omprehensible and valuable to ESTIF, CEN and SKN members. ESTEC Meeting 2017-03-27

Título del capítulo How are we preparing the Strategy? 2016-03 SKN Berlin 2016-10 SKN Crete 2017-03 SKN Freiburg First analyis: SWOT analysis, 5 forces of Porter, who is the client?, the Key activities, the elements of success. Action plan. Working Groups to study work in areas: -Promotion -Better use of data base -International Recognition -Boost and develop certification of new Products -Certification of installers -Plan to adapt to new legal requirements Presentation of work and proposal for priority calls in SCF Approval of SCF Projects: - 3.1-SCF8-Strategy_AENOR - 4.1-SCF8-SK-Scope Prroducts_Vac - 6.1-SCF8-Add-Value_vAC - 7.1-SCF8-Promotion_ESTIF WGs for hybrid and air collectors and certifiation of installers ESTEC Meeting 2017-03-27

Título del capítulo When will the strategy be ready? 2017-10 SKN Cyprus 2018-3 SKN Madrid Progress of Projects Presentation of Strategy and output of many SCF Projects ESTEC Meeting 2017-03-27

Título del capítulo Who is involved in preparing the Strategy? Institution/ company Contact person AENOR Jaime Fernandez ITW Harald Drueck VA CONSULTING Gerard Van Amerongen SOLARKEY Jan Erik Nielsen TUV Ullrich Fritzche DIN CERTCO Katharina Meyer ESTIF Pedro Dias ARCONSOLAR Christian Stadler ISE FRAUNHOFER Korbinian Kramer ITC Henry Rosik ESTEC Meeting 2017-03-27