ADN Developer Days 2011 Inventor App Store

Autodesk Exchange store in overdrive! AutoCAD Pilot a big success Inventor App Store coming Seize the day! These are the three points I want to get across Pilot is proving highly successful Inventor App Store is on its way Take advantage! Image courtesy of Harmonix Music Systems, Inc.

The AutoCAD experience This is the AutoCAD AppStore Follows Apple AppStore model Point out salient features like best sellers list, Marquee, Featured products, Search etc

The AutoCAD experience* Went live June 2011 170 apps now available 5500 downloads since then Very positive feedback so far *as of Nov 2nd 2011

The AutoCAD experience Experience applied to our other stores Store moving out of product to web App Guidelines fine tuned

Inventor App Store In Beta now Seeded by Plugin of the month apps, and some partner apps App Guidelines available Submission process defined Collecting Payment via PayPal

Quality is critical Our QA process You need to ensure Good Practice Very strict! You need to ensure Excellent Quality Appropriate and Relevant Apps ‘Marketing level’ documentation – clear, informative with good visuals Good Practice Follow technical guidelines Good Pre-sale and Marketing info Ask questions, and let us help you We expect any app submitted to have been comprehensively tested before submission. While we do test each app carefully, there’s no way we can test it as thoroughly as the original authors can test their own apps.

Quality is credibility Discoverability Useability Results

Discoverability Use the Ribbon Bar Use standard translator mechanism Ensure content is easy to find Clear and informative App descriptions Good Marketing Discoverability is also about Marketing (how they present their product and company) – as it’s also important driving customer action (customers will download free apps on impulse purely based on product description and images… if it’s not polished folks won’t download).

Useability Registry free mechanism Delay loading Form design

Results Accuracy Units Presentation Results must be accurate (we’ve had some apps that generated completely wrong numbers!). Ensure units are dealt with correctly (use UnitsOfMeasure object). Ensure results are presented in a professional and user friendly manner

Your Submission process (Interim) Send email to AppSubmissions@autodesk.com Say ‘Interested in Apps Store’ Review guidelines and complete info as requested Develop App suitable for store and QA Send to App and help file description to AppSubmissions@autodesk.com Fix any issues we highlight We package and upload to store Get creative!

Collecting Payment Pricing strategy: Store users pay via PayPal Free Trial Full Version Store users pay via PayPal You need a PayPal account Different charging models Free – can be used to generate sales leads Trial – can be converted to full paid for version Fee – buy and use immediately Recommend providing both Free and Fee apps to the store.

Seize The Day! AppStore is low risk with potential for high reward

Seize The Day! No commission for now We reserve right to charge 30% Zero start up cost – we manage the Store framework Broad and simple reach to all of our customers Secure (although you are responsible for licensing your apps)

Autodesk, AutoCAD, Alias, Autodesk Inventor, Inventor, Maya, Mudbox, and 3ds Max are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award and Oscar are registered trademarks of the Academy of Motion Picture Arts and Sciences. mental ray is a registered trademark of mental images GmbH licensed for use by Autodesk, Inc. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.   © 2011 Autodesk, Inc. All rights reserved.