FACEOFF Marico ‘s Swapnil Karia Team Avengers Dhaval Malhotra Tej Karan Daga Taniya Guha Team Avengers Institute: SCMHRD

Start Does the recomendee use WhatsApp? Prepare a personalized message (crisp & catchy), showing him the recommender’s improvements & send on his/her WhatsApp number Send him the address of a retail store that is nearest to his/her address Send him a link to Marico’s Store on Snapdeal for Parachute Advanse Create the following: Five WhatsApp profiles A dedicated mail address of Parachute Advanse A toll-free helpline number exclusively for Parachute Advanse Change packaging of Parachute Advanse Yes No Details on the Packaging: Objective of recommendation model (We care for your cared ones) 2. Procedure of recommending: a. Take a pic of your hair before using Parachute Advanse   b. Take a pic of your hair after using Parachute Advanse for 1 month      c. If satisfied with results, share these two pics with Marico's WhatsApp Number along with following details Of recommendee:   Name   WhatsApp Number   Address of recommendee Target "Hair fall treatment clinics" and get their clients’ data. Prepare a personalized message (crisp & catchy), showing him the recommender’s improvements & send on his/her address via a greeting card Send him the address of a retail store that is nearest to his/her address Do the primary data filtering & select 500 customers who use WhatsApp. Ensure a diverse portfolio of customers in terms of gender, background & age groups. Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with any of the 5 WhatsApp profiles of Parachute Advanse. Customer also shares contact details of 3 persons whom he/she would like to recommend the product Send samples of new "Parachute Advanse" to these 500 customers Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with the email address of Parachute Advanse. Customer also shares contact details of 3 persons whom he/she would like to recommend the product Customer shares pictures of his/her hair “before” and “after” use of Parachute Advanse with any of the 5 WhatsApp profiles of Parachute Advanse. Customer also shares contact details of 3 persons whom he/she would like to recommend the product Does customer have any queries? Yes Call the toll-free helpline number No

Thank You