TOTAL IMPRESSIONS MILLION

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Presentation transcript:

TOTAL IMPRESSIONS +15.8 MILLION Innovation Media Plan MEMBERSHIP Gantt Chart THEATER ADS PANDORA & TRADITIONAL RADIO PAID SOCIAL MEDIA BILLBOARDS TOTAL IMPRESSIONS +15.8 MILLION DIGITAL DISPLAY SCHOOL NIGHT FOR SCOUTING JUNE JULY AUGUST SEPTEMBER

PANDORA Innovation Media Plan Mix of Audio & Banner Flight 1 (Aug 3 - Aug 23) Flight 2 (Aug 31 - Sept 20) Mix of Audio & Banner RESULTS: 1,304,378 Impressions 4,801 Clicks Pandora radio, the #1 radio station in all markets will run in 25 zip codes with no or limited school access. This will be a mix of audio (commercial) advertising and banner pop up advertising.

RADIO Innovation Media Plan July 31 – September 20 :30 sec Cub/Boy Scout Audio RESULTS: 40 Spots per Week 2,563,000 Impressions

FACEBOOK Innovation Media Plan Mix of Video & Banner August 3 – September 27 Mix of Video & Banner RESULTS: 45,981 Video Views 964,539 Impressions 6,941 Clicks

Innovation Media Plan CUSTOM FACEBOOK

MOBILE DIGITAL Innovation Media Plan July 27 – August 30 Mobile Banner Ads RESULTS: 714,458 Impressions 3,064 Clicks

THEATER Innovation Media Plan July 10 – August 28 :15 sec Videos w/Council ID RESULTS: 261 Screens 1,035,888 Impressions

BILLBOARDS Innovation Media Plan Aug 17 – Sept 13 Mix of Print & Digital RESULTS: 11 Locations 9,311,012 Impressions

Honorary School Night Chairmen Andy & Tammy Reid