BrandWatch 2015 Q3 Topline Report

Non-Luxury Vehicles

Non-Luxury Segment Consideration Highlights: SUVs have widened their consideration advantage over sedans due to drops in fuel prices. The consideration gap between the two segments has also increased from last quarter. Toyota Camry is the most considered model for sedans this year again, overtaking the Accord from Q2. Honda Odyssey takes most considered minivan spot from the Chrysler Town & Country last year (and also from the Toyota Sienna, the top model for Q2). Segments Last Year’s Top Model (2014 Q3) This Year’s Top Model (2015 Q3) SUVs Honda CR-V Sedans Toyota Camry Trucks Ford F-150 Coupes Ford Mustang Minivans Chrysler Town & Country Honda Odyssey Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342 Q: Please select at most 5 vehicles that you are currently shopping.

Non-Luxury Brand Consideration Highlights: The increasing trend in SUVs and trucks has led to significant bump in consideration for domestic brands like Ford, Chevrolet, GMC, and Jeep, which are positioned well in these segments. Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342 Q: Please select at most 5 vehicles that you are currently shopping. statistically significant at 95%

Top 10 Considered Non-Luxury Vehicles The redesign pushed the F-150 back into the top spot in consideration. Furthermore, the lower rank last year was affected by preparation for the model changeover to aluminum. The Honda Accord sedan refresh contributed to its gains from last year, helping it rise 3 ranks. The Sierra 1500 had the biggest gains from last year, as its redesign gains marketplace momentum. Top 10 Non Luxury Models This Year 2015Q3 Last Year 2014Q3 Ford F-150 1 2 Honda CR-V Chevrolet Silverado 1500 3 Toyota Camry 4 Toyota RAV4 5 Honda Accord Sedan 6 9 Ford Escape 7 Subaru Outback 8 Ford Explorer 10 GMC Sierra 1500 25 Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342 Q: Please select at most 5 vehicles that you are currently shopping. Note: Arrows signify an increase or decrease in rank from 2014Q3 to 2015Q3

Factor Importance Non-Luxury Brands Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

Top Ranked Non-Luxury Brand For Each Factor of Importance Factors Top Ranked (2015 Q3) (2014 Q3) Durability/Reliability Honda Toyota Safety Subaru Driving Comfort Chrysler Affordability Hyundai Driving Performance Fuel Efficiency Reputation Interior Layout Ram Technology Exterior Styling GMC Ruggedness Jeep Prestige/Sophistication MINI Honda now ranks at the top in Durability and Technology against former leader Toyota. This puts them at the head of 4 categories, which is the most of any brand. Ram took the Interior Layout category from Chrysler and the Exterior Styling category from GMC. GMC overtook MINI in terms of Prestige/Sophistication. Source: BrandWatch; All Non-Luxury Makes; 2014Q3 n=2700, 2015Q3 n=3342 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

Luxury Vehicles

Luxury Segment Consideration Highlights: BMW maintained its dominance in the sedan segment with the BMW 3 Series Buick took over the SUV segment with the Enclave. Buick may have benefited from the RX being in its final model year before redesign. With the CTS Coupe no longer available, the BMW 4 Series took top honors among luxury coupes, giving BMW a lock on this size class. Segments Last Year’s Top Model (2014 Q3) This Year’s Top Model (2015 Q3) Sedans BMW 3 Series SUVs Lexus RX Buick Enclave Coupes Cadillac CTS Coupe BMW 4 Series Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246 Q: Please select at most 5 vehicles that you are currently shopping.

Luxury Brand Consideration Highlights: Taking advantage of the bump in SUV consideration, Land Rover showed significant year-over-year gains. Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246 Q: Please select at most 5 vehicles that you are currently shopping. statistically significant at 95%

Top 10 Considered Luxury Vehicles Buick Enclave and Acura MDX jumped to the top in consideration, taking advantage of the trend towards SUVs. Tesla Model S and Acura RDX both made significant gains to enter the top 10 list. The Model S just had another record sales quarter, and consideration is growing – good signs for the brand as it launches the Model X SUV. Buick Encore and Acura TL dropped out of the top 10 list. Top 10 Luxury Models This Year 2015Q3 Last Year 2014Q3 Buick Enclave 1 4 Acura MDX 2 6 BMW 3 Series 3 Lexus RX Cadillac CTS Sedan 5 Buick LaCrosse BMW 5 Series 7 8 Tesla Model S 13 Acura RDX 9 15 Cadillac SRX 10 Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246 Q: Please select at most 5 vehicles that you are currently shopping. Note: Arrows signify an increase or decrease in rank from 2014Q3 to 2015Q3

Factor Importance Luxury Brands Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car

Top Ranked Luxury Brand For Each Factor of Importance Factors Top Ranked (2015 Q3) (2014 Q3) Durability/Reliability Lexus Safety Volvo Mercedes-Benz Driving Comfort Cadillac Driving Performance Porsche Reputation Interior Layout Affordability Buick Exterior Styling Jaguar Technology Fuel Efficiency Acura Ruggedness Land Rover Prestige/Sophistication Lexus was top ranked in 4 out of the 12 factors. Mercedes-Benz was dethroned from 3 highly ranked categories since last year. A few brands maintained their top rank year over year: Durability/Reliability – Lexus Driving Performance – Porsche Affordability – Buick Exterior Styling – Jaguar Ruggedness – Land Rover Source: BrandWatch; All Luxury Makes; 2014Q3 n=940, 2015Q3 n=1246 Q: Please review the list below and rate how important are each of the factors to you in deciding on your next new car