Danielle Perri Jasmine Galloway LaTosha Bell Alexis Allen Raven Duncan F.R.U.I.T.S. Fashion. Reinforcing. Uniqueness. In. Today’s. Society. Spring 2016 Collection Danielle Perri Jasmine Galloway LaTosha Bell Alexis Allen Raven Duncan

About the Store Fashion reinforcing uniqueness in today's society is not just a store, but a statement. No longer do women have to feel ashamed about their size because the clothes they want don't fit them, or they have to shop in the less trendy plus size section that's in the back corner of the store. They instead can embrace what ever size they are by dressing it in the latest fashions of F.R.U.I.T.S. Having the ultimate goal of dressing any woman's body type, F.R.U.I.T.S. not only carry a wide range of sizes that are truer to the average American woman's size, but also offer different shape categories within those sizes. It's hard enough finding the perfect outfit, so F.R.U.I.T.S. make sure that finding something that fits won't be a problem.

Target Customer Urban Fashionista New York City 20 to 30 Years old Recent Graduate to Young Professional All Races Social, Active, and Driven Shops for Quality and Eco Friendly

Inspiration Board

Products Muscle Tank Crop Top Crop Top T – Shirt T – Shirt

Products Muscle Tank Jeans Dress Dress

Products Jeans Long Cardigan, Sunglasses Hats, High-Waisted Shorts Maxi Dresses

Apparel Sizing – Bottoms Jeans, High-waisted Shorts, Jean Shorts ** All measurements are in US sizes and in inches APPLE Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 34.6 35 36 37.5 39.4 40.25 42.6 44.8 47.2 49.1 51.2 53.4 Inseam 32.5

Bottoms BANANA Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 32.6 33 34 35.5 38.25 40.6 42.8 45.2 47.1 49.2 51.4 Inseam 32.5

Bottoms PEAR Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 36.6 37 38 39.5 42.25 44.6 46.8 49.2 51.1 53.2 55.4 Inseam 32.5

Bottoms STRAWBERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Waist 24.9 25.5 26.2 27.4 28 30.45 32.2 34.6 36.4 38.3 40.4 42.5 Hips 35 36 37.5 39.4 40.25 42.6 44.8 47.2 49.1 51.2 53.4 Inseam 32.5

Bottoms DOUBLE CHERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 34.6 35 36 37.5 39.4 40.25 42.6 44.8 47.2 49.1 51.2 53.4 Inseam 32.5

Tops Crops Tops, Long Cardigans, T-Shirts, Muscle Tanks, Maxi Dresses APPLE Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Bust 32.8 33.5 36 36.5 40.5 42 44 46.6 48.2 50.2 52.5 54.3 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 34.6 35 37.5 39.4 40.25 42.6 44.8 47.2 49.1 51.2 53.4

Tops BANANA Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Bust 30.8 31.5 34 34.5 38.5 40 42 44.6 46.2 48.2 50.5 52.3 Waist 27.9 28.5 25.2 26.4 27 29.45 31.2 33.6 35.4 37.3 39.4 41.5 Hips 32.6 33 35.5 37.4 39.25 40.6 42.8 45.2 47.1 49.2 51.4

Tops PEAR Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Bust 30.8 31.5 34 34.5 38.5 40 42 44.6 46.2 48.2 50.5 52.3 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 36.6 37 38 39.5 42.25 46.8 49.2 51.1 53.2 55.4

Tops STRAWBERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Bust 32.8 33.5 36 36.5 40.5 42 44 46.6 48.2 50.2 52.5 54.3 Waist 24.9 25.5 26.2 27.4 28 30.45 31.2 34.6 36.4 38.3 40.4 42.5 Hips 32.6 33 34 35.5 37.4 38.25 40.6 42.8 45.2 47.1 49.2 51.4

Tops DOUBLE CHERRY Sizes 0-2 2-4 4-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24 Bust 32.8 33.5 36 36.5 40.5 42 44 46.6 48.2 50.2 52.5 54.3 Waist 25.9 26.5 27.2 28.4 29 31.45 33.2 35.6 37.4 39.3 41.4 43.5 Hips 34.6 35 37.5 39.4 40.25 42.6 44.8 47.2 49.1 51.2 53.4

Hats & Sunglasses Sizes Small Medium Large Wide-Brim Hat 20” 22” 24” O/S

Apparel Size Tags

Comparing Measurements Tops, Tees, Blouses, Hoodies, Outerwear, & Dresses Comparing Measurements Low Priced Stores: Forever 21, H&M Medium Priced Stores: Zara, Lane Bryant, American Apparel, Uniqlo High Priced Stores: Top Shop, Torrid, Francesca’s **All measurements are in US sizes and in inches

Bottoms – Low Priced Store

Bottoms – Medium Priced Store

Bottoms – High Priced Store

Tops – Low Priced Store

Tops – Medium Priced Stored

Tops – High Priced Store

Hats & Sunglasses

References