Andrew Street I Dealer OMG I Owner I

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Presentation transcript:

Andrew Street I Dealer OMG I Owner I andrew@DealerOMG.com Low-Cost, High-Conversion, Super-Measurable Facebook Advertising Tools & Strategies Andrew Street I Dealer OMG I Owner I andrew@DealerOMG.com

Why Facebook? Facebook’s Tools For Your Dealership Best Practices Converting Sales

A Gift / Handout for Participation Champagne? Book? Amazon GC

211 million Monthly Facebook Users United States 170,000 25 mile radius of your store 22 Years old + In Market for Chevy 180 days 61,000 Of those people have a friend already connected to your dealership 31,000 Veterans 1,200 Viewed a Silverado On your website

5 RELEVANT FACEBOOK TOOLS

5 FACEBOOK TOOLS Fan Growth Web Traffic Click To Call Click To Message Lead Form Ad

CREATIVE BEST PRACTICE

STOCK IMAGE vs Dealer Image

CREATIVE BEST PRACTICE Dealer Plates vs No Dealer

AUDIENCE BEST PRACTICE General Public (18+) vs Auto Intenders (polk, Datalogix…)

AUDIENCE BEST PRACTICE Auto Intenders vs Your Dealership’s Data

Chevy Intenders vs Dealership VDP Visitors

61,000 19,500 Chevy Intenders 25 mile radius of Austin Dealer VDP Visitors With Facebook Profile

AUDIENCE BEST PRACTICE General Auto Intenders vs Friends of Fans Auto Intenders

AUDIENCE BEST PRACTICE General Auto Intenders vs Friends of Fans Auto Intenders

COPY BEST PRACTICE

COPY BEST PRACTICE General Auto Intenders vs Friends of Fans Auto Intenders

Contact Info Full Name: Andrew Street Company: Four Kicks Marketing Job Title: CEO Email: andrew@fourkicks.com

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