National Association of Music Merchants Foundation Marketing Plan By Allison Lightfield

Marketing Challenge Opposition of the cause Importance of the cause Finding an easy way to donate

Unique Selling Proposition Supports music education research to prove the importance of music in education

Strengths and Weaknesses People are unaware Opportunity: To make a difference Strength: Good Reputation Threat: To not meet the needs

Most Important Public 30-40 year old women with children Nashville Value Entertainment and generous spending Music entertainment television channels

Objectives

Objective 1 Our first objective is to enhance music programs in ten school districts by providing funding for classes and instruments. We will be enhancing donations by hosting a benefit concert with famous musicians will do this. We will strive for more schools in order to challenge the profits of the benefit. We will make this money in the next three months through ticket sales and money will be distributed to schools that apply for the grants. The focus is on the publics because they will be the group most reaping the benefits of this plan.

Objective 2 We will give out scholarships to 30 deserving students in the U.S. who plan to study or have studied music in secondary education. These 30 students will be anywhere in the U.S. We will be able to achieve this goal by recording an album and selling it in which all donations will go to these scholarships of at least $500 a piece. This album will be sold on Itunes and online stores for 5 months. The money will then be distributed to deserving students who apply for the scholarship. These students will be supported in there aspirations to continue keeping music a vital part of their lives.

Objective 3 We will award one music teacher of the year to honor their work in music in education. This will be awarded in May of 2011 based on applications. This objective will encourage teachers to continue to work hard with their students and their music programs.

Trigger Event Convention and Concert Small concerts and informational booths Join email and mailing lists

Strategic Partnership Vh1 Save the music

Spokespersons Informal - Arthur White Formal - Mike Huckabee

Bumper Stickers Your small donation could make a big difference. Let the children play. Donate your money today.

New Look!

Reporter: Roz Fehr The Teaching Music Magazine

Engage Fans on Facebook Keep it Fresh Content is King We Have a Winner!

4 Media Buys Teaching Music Magazine ad 95.5 the wolf music station ads Spots on Country Music Television Facebook Page

Gantt Chart

Budgeting Strategy Percentage Sales

Thank you!