A Better Media Platform Silver Obelisk

Overview One Technology Two Opportunities Three Comparisons One Conclusion

Silver Obelisk Central media distribution platform Easily Configurable Controlled by a central server Simple and cheap to implement

Hotel Management Suite Easy browsing of movies and songs Fast access to news, maps, info, web videos Simple integration to hotel services Intuitive touch screen controller Touchscreen Thin Client “The most important hotel room service is stable internet access. I would be interested to know local and international news” - Ernest Garcia, CEO, Direction 21

Hotel Management Suite U.S Hotel in-room Entertainment Market 47,135 properties, 4.4 million guest rooms Total market opportunity is $4 billion per year Competition NxTV, Roomlinx Business Model Sales of entertainment system Service contracts and advertisement partnerships “We have a large number of foreign travelers who don’t speak English. So a system with multi-language interface would be great. Internet content such as news and maps will be very useful because we also have guests asking for information such as directions to some places in the neighborhood” - Bill Brown , Front desk manager, Sheraton Palo Alto

Ad Network Advertisers Publishers Advertising network Web user generated Online platform for advertisers to create ads Corporate ads Sourced by company personnel Silver Obelisk will be the system where the ads will be screened at the publisher’s venue. Cafes Stadiums Advertisers Publishers Hotels “I am not satisfied with our current traffic. I think our shop need more awareness among potential customers. Hotel is a good place to advertise for shops like ours which sell equipment related to traveling.” Carmen, Assistant Manager, Going in Style Travel Accessories

Ad Network Market and Customers Total Available Market = $6.8 bn (Outdoor Advertising) Total Addressable Market = $1 bn (Digital Signages) Competition Most focus on hardware, software, and a different vertical None focus on a ad network targeted at hotel guests Revenue model Shared cost with hotels Shared revenue with hotels Monthly fee for advertisers “The idea of advertising relevant business such as restaurants will definitely add value to our guests. I am sure they won’t like to eat in the hotel restaurant for one whole week” Bill Brown , Front desk manager, Sheraton Palo Alto

Comparison Hotel Entertainment Suite Ads Network Market Established and fast growing market New and non-established market Competition a number of existing and experienced competitors no existing direct competitors Business Model simple business model with low capital risk high capital risk and dealing with 2 groups of customers

Decision We decide to pursue Hotel Entertainment System because it has more established and faster growing market and proven business model with less capital and operational risks.