The Rise of Social Media in law enforcement and beyond… Chief Bryan M. Larkin Waterloo Regional Police Service

SOCIAL MEDIA HAS THE POWER TO: Influence behaviour Build community Act immediately Alter the traditional media cycle Provide intelligence Influence public opinion and politics Change the face of crime Provide an opportunity to organize Increase visibility Create a ‘big brother’ culture Impact your corporate image

SOCIAL MEDIA HAS THE POWER TO: Influence Behaviour

SOCIAL MEDIA HAS THE POWER TO: Build communities

SOCIAL MEDIA HAS THE POWER TO: Act immediately

SOCIAL MEDIA HAS THE POWER TO: Alter the traditional media cycle

SOCIAL MEDIA HAS THE POWER TO: Reach across the world

SOCIAL MEDIA HAS THE POWER TO: Provide intelligence

SOCIAL MEDIA HAS THE POWER TO: Influence public opinion and politics

SOCIAL MEDIA HAS THE POWER TO: Change the face of crime

SOCIAL MEDIA HAS THE POWER TO: Provide an opportunity to organize

SOCIAL MEDIA HAS THE POWER TO: Increase visibility

SOCIAL MEDIA HAS THE POWER TO: Create a ‘big brother’ culture

SOCIAL MEDIA HAS THE POWER TO: Impact your corporate image

SOCIAL MEDIA: A virtual society and a commentary on perceived reality. The conversation is now.