FY 2015 Alaska Travel Industry Program Overview Presented by: GMA Research Corporation GMA Research Corporation
Total Production, Media and Fulfillment Costs GMA Research Corporation
Total Expenditures by Media GMA Research Corporation
Total Expenditures by Media GMA Research Corporation
GMA Research Corporation Circulation/Drop GMA Research Corporation
Total Responses Generated GMA Research Corporation
Responses Generated by Media GMA Research Corporation
Responses Generated by Media GMA Research Corporation
GMA Research Corporation Response Rate GMA Research Corporation
GMA Research Corporation Cost Per Inquiry GMA Research Corporation
Cost Per Inquiry by Media GMA Research Corporation
GMA Research Corporation Conversion Rate GMA Research Corporation
Conversion Rate by Media GMA Research Corporation
Number of Visitors Generated GMA Research Corporation
Cost Per Conversion Per Person GMA Research Corporation
Cost Per Conversion Per Person by Media GMA Research Corporation
Return on Investment (Per Person) Including Transportation GMA Research Corporation
Return on Investment Per Person by Media Including Transportation GMA Research Corporation
Group Size Vs. Party Size 2012 2013 2014 2015 Group Party 1 person 6% 10% 11% 5% 7% 9% 2 people 46% 60% 45% 59% 44 59 45 57 3-4 people 25% 19% 26% 24 18 25 21 5-6 people 8% 11 7 10 7 or More People 14% 3% 13% 17 9 12 5 Mean (in people) 4.6 2.6 4.8 3.1 5.2 3.4 GMA Research Corporation
Four-Year Conversion Rate FY 2015 % Convert same year as inquiry 10.6% % Convert in first year after inquiry 6.7% % Convert in second year after inquiry 4.3% % Convert in third year after inquiry 4.7% Total visitor parties generated 172,467 Total visitors generated (3.2 party size) 551,895 2015 Four-Year Conversion Rate 26.3% GMA Research Corporation