Viewer Profile: WABC M-F 5-7AM

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Presentation transcript:

Viewer Profile: WABC M-F 5-7AM New York Adults: Total 5.3 Total 5.3 Index Have bought2: Index Demographics: Women’s business clothing $100+ 7.7 146 Black/African American 11.0 209 Cosmetics, perfumes, or skin care items $100+ 7.5 142 Divorced 7.8 147 Men’s business clothing $100+ 6.9 130 Occupation: Office & administrative 7.4 139 Fine Jewelry $100+ 6.6 125 Activities2: Bought on the internet2: Attended a Country Music Concert 11.3 214 Flowers 7.8 147 Attended 3+ NFL games 8.3 157 Sports logo apparel 6.7 127 Attended a R&B/rap/hip-hop concert 7.6 143 Groceries, candy, food items 6.6 124 % of total adults (orange bar) or target adults (red bars) who watched Eyewitness News M-f 5-7AM in the past week How to read: 5.3% of total adults in N.Y. watched Eyewitness News M-F 5-7AM. 11.0% of adults in N.Y. who are Black/African American watched Eyewitness News M-F 5-7AM. Therefore, adults in N.Y. who are Black/African American are 109% more likely to watch Eyewitness News M-F 5-7AM than the average adult in N.Y. 1In the past month 2In the past year Dept. Store Automotive Soft Drink Beer QSR Eyewitness News brand profile: Highest indexing brands among those ranked in the top half for usage. © 2007 Scarborough Research Corp. (New York Release 2 Report)