GÉANT OER BRANDING NELSON DIAS | 2015.

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Presentation transcript:

GÉANT OER BRANDING NELSON DIAS | 2015

A BRAND… Makes your business recognizable Builds a reputation for you and your company Builds a connection with your audience Over time, can transform you into a trusted source Some quotes

BRAND IDENTITY Name Slogan Typography Color Logo Visual Identity /mood /spirit/

SERVICE NAME “Géant OER” “?”

SLOGAN Examples: “Use, re-use & remix” “Search, find & re-use” “Knowledge to everyone” “Click and learn in Europe” “Click and learn @Europe” “Education for all” More.....

Education Open content LOM Multimedia Knowledge Learning Teaching Search Find Use Re-use Remix

SYMBOLIC ELEMENTS Book (knowledge) Media (content) Hand (search, interactivity) Repository/Portal (knowledge) Lupe (search, interactivity) More .....

VISUAL IDENTITY Simple Appealing Modern Tecnological

STYLE Consistent Digital content Design Aesthetics Photography Illustration Graphic elements

COLOR Blue Peaceful and calm Trust and integrity Technology Inovation

TYPOGRAPHY ARIAL BOLD LATO REGULAR ROCKWELL Arial Lato light Rockwell regular

LOGO PROTOTYPE