Marketing Concentration

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Presentation transcript:

Marketing Concentration Professor Melvyn Menezes Professor Patricia Hambrick October 31, 2017

Key Requirements A total of 5 courses 1 Required Course: Marketing Management (MK 723 / MK 724) + 4 Elective Courses: At least 3 elective courses must have a MK prefix, the fourth elective course can either have a MK prefix or come from “the approved list” of non-MK prefix courses

Marketing (MK) Electives Branding (MK 854) Consumer Behavior (MK 856) Data-Driven Marketing Decisions (MK 852) Digital Marketing Analytics (MK 842) Global Strategic Marketing (MK 853) Luxury Marketing (MK 870) Marketing High-Tech Products (MK 862) Marketing Social Change (MK 867) Pricing Strategy & Tactics (MK 864) Social Media Marketing (MK 845)

Approved List of non-MK Courses Advanced Business Analytics: Data Mining (IS 841) Design Thinking and Innovation (SI 839) Entrepreneurial Sales Strategy (SI 874) European Field Seminar (IM851)* Health Sector Marketing (HM 833)* Product Design and Development (OM 880) *: Taught by Marketing Faculty

Elective Courses & Likely Faculty

Tentative Schedule of Electives

Courses in Development On line Platforms and Apps Used for Marketing- Experiential course utilizing Adwords, Logo development, social listening with live clients Behavioral Economics for marketing social change (Fall 2018) Managing Marketing Spend- analytics course focused on evaluating the marketing mix, customer lifetime value Experiential Project based Growth Strategy course- Marketing consulting project utilizing live clients (Spring 2019)