Singapore Test Brief – New Citi Rewards Card details page V2 3 Nov 2016

Executive Summary Page to be Tested Can be Executed directly on T&T Requires Production Work A/B Test – Citi Rewards Card details page V2 No Yes

A/B Test – Citi Rewards Card details page What & Why Objective Increase in number of people applying for the card entering the RCE application form funnel. Hypothesis Enhanced visuals, revised content hierarchy & improved architecture of the page will help users browse the benefits of the card quickly and will result in increase of card applications via Apply Now CTA. The tabs also help users to access the benefits, promotions and privileges in few clicks leading to less drop-offs. Success Measure Primary: Step2 Load Secondary: Step6 Completion Where CURRENT PAGE URL https://www.citibank.com.sg/gcb/credit_cards/rewards-credit-card.htm?icid=SGCCA0LENCCLNLNRW *Business Requestor works with design agency for the creative, secures approvals, files testing brief and documents test, verifies and provides signoff, and POC for communication for test

Existing vs. New Citi Reward Card details page Enhancements Re-enforcement of promotion journey by copy Summarized bullet points before details Label to show “must have card for shoppers” to connect what was shown in the homepage. In-page tab navigation gives better experience as sticky bar on long scroll. Welcome offers has it’s own section for one time offers user gets while buying this card. Less distractions in terms of banners or links throwing users out of the page. Only 2 focused CTA buttons at top and in bottom. Existing Recommended

Tabs Mechanics Card Promotions Welcome Offers Features

Apply Now flow Product Details Page RCE STEP 1 FORM Goes to RCE Form Step1

Tracking Requirements

Unique tracking on each Apply Now for Visa and MasterCard Unique clicks on all tabs Unique clicks on all T&C Clicks on the T&C Accordion

Unique clicks

Unique clicks on all Learn More

Unique Clicks

Notes: Tracking would be the same for left navigation Top Navigation & Others would have the same tracking implementation Requesting ecid & icid tracking as per BAU for the clicks