INTRODUCTION TO DESIGN THINKING 23-27 JANUARY 2017

BELO CAMPUS AGENDA Friday 09:00 Welcome 09:10 Warmup: Marshmallow challenge 09:40 New brief 09:50 Empathize 10:30 Break 10:50 Define 11:30 Ideate 12:00 Prototype 12:30 Lunch 13:30 Test & improve prototype 14:30 Final solution report and Pitch preparation 15:30 Pitch 16:10 Selection of the best project by classroom (votes) 16:20 Post on platform "best project pitch" 16:30 End of the seminar BELO CAMPUS AGENDA EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

The Marshmallow Challenge

IMPROVE the Belo winner welcome gift for new Skema students NEW BRIEF IMPROVE the Belo winner welcome gift for new Skema students Road Trip Bag: a power bank, a scratch map, 50% discount on the numerical Guide du Routard and candies. Budget: €20

EMPATHIZE 40 MIN Interview guide preparation Analyze your previous research. Watch SKEMA Experts videos. Redesign your interview guide. New ethnographic interviews: observe, take notes! ASK WHY! Ethnographic research

DEFINE 40 MIN Include new findings in your Empathy Map. Revise it! Debrief: Insights analysis Include new findings in your Empathy Map. Revise it! 1.Update empathy map. 2.Analyze winner project in light of you new research 3.New POV Definition of a Point Of View Rewrite your POV: short, specific and sexy. Your unique statement of the problem as informed by empathy for the user.

Selection of one solution IDEATE 30 MIN Is the Belo winner project compatible with your findings and your new empathy map? Ideate improvements! If you wanna have a good idea, have lots of ideas! Scratch! Be visual! Brainstorming Selection of one solution Rank the solutions and pick the best one No multi-tasking! Don’t fragment the thinking of the group.

PROTOTYPE 30 MIN Be visual, be creative, use your inner child! Learning tool – meant for interaction and feedback. Prototyping lunch break

TEST 60 MIN Test your prototype. Seek learning not validation! Tests guide preparation Test your prototype. Seek learning not validation! Ask WHY, observe reactions. Be an anthropologist, not a salesman. 60 MIN Testing Prototype improvement Improve your prototype.

FINAL REPORT AND PITCH 60 MIN Fill out your deliverable: Final Solution Report. Describe your group’s progress throughout the Design Thinking process. Final solution report 60 MIN Prepare a pitch for your new solution. 2 minutes – presentation Your solution: why is it a good proposal to improve the Skema Welcome Gift?? Key Features of your solution Differential: why is your solution better? Planned budget

TIME TO VOTE! Post the winner pitch on Chewchunks

Thank you! d.School Stanford