MARKETING Wendy chew Marketing manager, uk/emea marketing

LOCAL COUNTRY MARKETING Marketing STRUCTURE GLOBAL MARKETING LOCAL COUNTRY MARKETING EMEA MARKETING

Raise our EMEA Building Consultancy profile and sell our capabilities Emea marketing Raise our EMEA Building Consultancy profile and sell our capabilities Capability documents Brochures Case studies and track records Templates Research PR and communications Digital (eg. intranet, website, social media)

EMEA BUILDING CONSULTANCY MARKETING TOOLKIT TEMPLATES CAPABILITY DOCUMENT ORGANOGRAM PRESENTATION EMEA MARKETING TOOLKIT CASE STUDIES STATISTICS & FIGURES

NEW EMEA INTRANET Desktop Tablet Mobile EMEA Building Consultancy intranet site will act as a HUB and provide a link to each country Building Consultancy intranet site Countries already complete: Spain, Germany, Ireland

RISE OF SOCIAL MEDIA Good at Twitter: Spain, UK, France, Netherlands LinkeIn: Spain 15k followers, Netherlands 5k followers Global Twitter account – receives average of 1k engagements per post (likes/shares)

DIGITAL & SOCIAL MEDIA PRESENCE Twitter & LinkedIn Local websites (eg. Xing in Germany) CBRE Blogs (eg. Blueprint) Increase our EMEA presence on digital and social media channels

EMEA Building Consultancy Marketing Steering Group THE VISION… EMEA Building Consultancy Marketing Steering Group Key lead representatives from countries Learning and sharing Regular dialogue Set up for 2017 Objective: To facilitate idea sharing and generating to increase cross border opportunities and to position our EMEA capability